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Job Title


Seo Executive


Company : Vastramay Pvt. Ltd.


Location : , Mumbai


Created : 2026-04-06


Job Type : Full Time


Job Description

Job Title: SEO Executive (Operations-Focused) Location: Thane Experience: 1–3 Years Industry Preference: E-commerce / D2C / Apparel (Preferred) Role Overview We are looking for a detail-oriented, operations-driven SEO Executive who will manage onpage SEO execution across our website and marketplaces. The role focuses heavily on writing and optimizing meta titles, descriptions, product titles, category descriptions, and improving direct & organic traffic performance. This is an execution-heavy role requiring strong analytical skills and consistency. Key Responsibilities. 1. On-Page SEO Execution Write and optimize meta titles & meta descriptions for website pages Optimize product titles and descriptions (SEO + conversion friendly) Implement keyword mapping across category & product pages Improve URL structure, internal linking, and on-page elements Monitor indexing issues via Google Search Console 2. Website Content Optimization Write SEO-optimized titles & descriptions for: Homepage Category pages Product pages Collection pages Optimize existing content to improve rankings Maintain content consistency across website 3. Marketplace Optimization (Amazon, Myntra, Flipkart, etc.) Op&mize product titles, bullet points & descriptions Keyword research for marketplace ranking Monitor keyword rankings & improve listing visibility Improve CTR & conversion rate via better content structuring 4. Direct & Organic Traffic Growth Improve branded and non-branded keyword rankings Work on increasing direct traffic through: Brand keyword optimization Search intent alignment Landing page improvements Identify low-performing pages and optimize them Coordinate with performance marketing & content teams 5. Reporting & Analysis Track performance via: Google Analytics Google Search Console SEMrush / Ahrefs (if available) Prepare weekly SEO performance reports Track keyword growth, impressions, CTR & conversions Required Skills Strong understanding of on-page SEO Good writing skills (SEO + conversion focused) Keyword research expertise Experience with Google Search Console & Analytics Knowledge of marketplace SEO (Amazon/Myntra preferred) Strong attention to detail Basic Excel / Google Sheets knowledge KPIs for This Role Increase in organic traffic Improvement in keyword rankings Growth in direct search traffic Improvement in CTR Better marketplace visibility Increase in organic revenue Ideal Candidate Process-oriented and execution-focused Comfortable handling large SKU volumes Strong in content structuring & optimization Analytical mindset E-commerce experience preferred