Job Title

Role Overview We’re looking for a performance-focused Meta Ads specialist with 3-4 years of experience managing eCommerce accounts, ideally in retail or sports. You will own end-to-end Meta performance management from strategy and creative input to daily optimisation and scaling especially during high-intensity seasonal windows. Key Responsibilities Meta Ads Strategy & Ownership - Develop and execute full-funnel Meta strategies. - Align campaigns with seasonal spikes in cricket. - Plan and manage scaling strategies during peak sale periods High-Budget Campaign Management - Manage and optimise ad budgets ranging from AUD 20K-150K+ per month - Confidently scale winning campaigns while maintaining target ROAS / CPA - Monitor pacing, spend allocation, and budget efficiency daily Daily Optimisation & Scaling - Hands-on daily management of: 1. Campaign structure 2. Audience testing 3. Creative testing 4. Bid strategy adjustments - Identify underperforming segments quickly and act fast - Optimise towards revenue, not vanity metrics Creative Collaboration - Work closely with Head of Creative & Social team - Contribute to: 1. Hook ideas 2. Ad angles 3. Offer positioning 4. Iteration cycles - Provide clear feedback based on performance data - Participate in ideation sessions. Performance input is critical Data & Reporting - Analyse data via: 1. Meta Ads Manager 2. Shopify 3. Triple Whale (or similar attribution tools) - Understand attribution differences and interpret real performance - Provide clear weekly performance summaries with action plans Seasonality & Sporting Calendar Awareness - Understand retail & cricket seasonality - Plan proactively around: 1. Tournament cycles 2. School seasons 3. Holiday sale periods 4. Anticipate scale windows instead of reacting late Continuous Upskilling - Stay updated with: 1. Meta algorithm changes 2. Creative trends 3. AI tools 4. Meta ad updates - Actively test new ad formats and strategies - Bring new growth ideas to the table regularly Requirements - 3-4 years of hands-on Meta Ads experience (eCommerce mandatory) - Experience managing AUD 100K-150K+ or similar monthly ad budgets - Proven results with clear case studies (ROAS improvement, revenue growth, scaling examples) - Strong understanding of full-funnel strategy - Comfortable in fast-paced, seasonal retail environments - Data-driven, analytical, and commercially sharp - Creative-minded. Understands what makes an ad convert - Able to work independently and take ownership - Experience managing TikTok Ads campaigns for eCommerce brands is a strong plus, particularly in scaling short-form creative-led performance. What we’re Looking For - Someone who has scaled brands, not just maintained them - Someone who understands both performance math and creative psychology - Someone comfortable making daily optimisation decisions without hand-holding - Someone who wants to grow into a serious performance leader To Apply: Along with your resume, attach a cover letter answering the following qeustions - 1. Walk us through your exact process when launching a new eCommerce account on Meta from scratch, testing to scaling. 2. What is the highest monthly Meta Ads budget you have personally managed? 3. How do you structure creative testing and identify winning ads? 4. What are 2–3 major Meta updates in the last 12–18 months and how did you adapt? 5. If scaling from $5K/day to $30K/day during a sale week, how would you maintain performance? 6. What’s one belief about Meta Ads that you held 2 years ago but no longer believe? 7. Share one campaign where you significantly improved performance (Share ROAS, CPA, revenue growth, or scale). What specific actions did you take? About WHACK Sports: From humble beginnings in 2013 as a small online store, WHACK Sports has grown into one of Australia’s most dynamic and forward-thinking sports retailers — redefining what it means to lead in performance-driven retail. With a 10,000 sq ft headquarters in Brisbane and flagship stores in the Gold Coast (5,000 sq ft) and South Melbourne (10,000 sq ft), WHACK is more than a retailer — we're a sporting ecosystem. We support thousands of athletes across Australia and beyond with world-class gear, cutting-edge technology, and genuine expertise. What sets WHACK apart? Energy. Knowledge. Passion. Vision. Founded by players, built for players, our young and driven team brings unmatched product understanding and technical insight — backed by a relentless commitment to innovation. We’re shaping the future of multi-sport retail through: • Elite, exclusive gear and custom-designed apparel • Expert gear insights, personalised service, and one of the largest curated inventories in the country • AI-powered recommendations, integrated inventory, and exceptional service • Immersive retail environments and next-gen training tech • Grassroots partnerships with schools, clubs, academies, associations • Collaborations with state and national cricket bodies • A sharp focus on performance, innovation, and community impact