Job Title

Job Role: SEO AnalystExperience Required: 4+ YearsJob Location: MohaliWe are looking for a data-driven SEO Analyst with a strong technical foundation and a future-ready mindset. This role goes beyond traditional keyword rankings—you will be responsible for optimizing content and digital assets to win visibility across search engines and AI answer platforms such as ChatGPT, Google AI Overviews, Perplexity, and Copilot.You should be equally comfortable working with GA4, Google Tag Manager, Search Console, and technical SEO audits, while also understanding Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).Key ResponsibilitiesTechnical SEO & Website Health- Conduct comprehensive technical SEO audits (indexing, crawlability, Core Web Vitals, schema, internal linking, redirects). - Identify and fix issues related to site architecture, page speed, mobile usability, and JavaScript SEO. - Implement and validate structured data () for enhanced AI and search extractability.Analytics, Tracking & Measurement- Own GA4 setup, configuration, and reporting, including events, conversions, funnels, and explorations. - Implement and manage Google Tag Manager (GTM) for tracking pixels, events, and third-party integrations. - Monitor and optimize performance using Google Search Console (coverage, indexing, queries, CTR, enhancements). - Translate SEO data into actionable insights for content, product, and marketing teams.AEO (Answer Engine Optimization)- Optimize content to be directly extractable as answers by AI platforms. - Structure pages for FAQs, definitions, how-tos, comparisons, and summaries. - Improve entity clarity, topical authority, and trust signals to increase AI citations. - Ensure content aligns with E-E-A-T and answer-first search behavior.GEO (Generative Engine Optimization)- Enhance brand/entity visibility across AI knowledge graphs. - Support off-site SEO efforts including citations, PR mentions, and authoritative references. - Optimize for share-of-answer and share-of-citation, not just traffic. - Collaborate with content and PR teams to improve AI discoverability.Content & On-Page SEO- Perform keyword and intent research aligned with both search and AI queries. - Optimize on-page elements (titles, headings, internal links, metadata). - Work closely with content teams to create AI-ready, structured, and authoritative content. - Review content for SEO, AEO, and GEO compliance before publishing.Tool Preferred- Screaming Frog / Sitebulb - SEMrush / Ahrefs - PageSpeed Insights / Lighthouse - Looker Studio (GA4 dashboards)