Job Title

E-commerce Merchandiser — BulBul FashionsLocation:Ahmedabad, Gujarat (On-site)Type:Full-timeBrand:BulBul — Mass-Premium Indian Ethnic Wear About BulBul BulBul is a mass-premium Indian ethnic wear brand with 10+ years of in-house manufacturing expertise. We design and produce salwar suits, kurta sets, co-ord sets, and fusion wear — selling across Myntra, Nykaa Fashion, AJIO, Amazon India, and our own D2C website (). We're scaling aggressively across marketplaces, D2C, and offline retail. The Role We're looking for an E-commerce Merchandiser who owns the entire product listing lifecycle — from catalog creation to conversion optimization — across all our marketplace and D2C channels. This is not a /"upload and forget/" role. You'll be directly responsible for how our products show up, get discovered, and convert. Roles & ResponsibilitiesCatalog & Listing Management Create, publish, and maintain product listings across Myntra, Nykaa Fashion, AJIO, Amazon India, and (Shopify) Write compelling, keyword-rich product titles, descriptions, and attribute tags — no copy-paste templates Ensure 100% accuracy in pricing, size charts, inventory sync, and product categorization across all channels Coordinate with the photography/creative team to ensure listing images meet each platform's specs and quality standards Marketplace Operations Manage day-to-day seller panel operations: inventory uploads, order processing flags, return/exchange coordination with ops team Track and fix listing errors, suppressed SKUs, and content quality flags across platforms Stay on top of each marketplace's policies, algorithm changes, and catalog requirements Search & Discovery Optimization Optimize listings for marketplace search (SEO within Myntra, AJIO, Amazon, Nykaa) — keywords, backend search terms, category mapping Monitor search ranking for key styles and categories; identify and act on drops Manage and optimize Myntra PLA (Product Listing Ads) and Amazon Sponsored Ads — budget allocation, keyword targeting, bid management, ROAS tracking Performance Analytics Track SKU-level performance: views, CTR, conversion rate, sell-through, return rate Build and maintain weekly/monthly reports with actionable insights — not vanity dashboards Identify underperforming SKUs and recommend actions: price correction, image refresh, delisting, promotion push Analyze competitor listings, pricing strategies, and bestseller trends on each platform D2C Website (Shopify) Manage product merchandising on — collections, homepage curation, product sequencing Coordinate with the marketing team on sale events, landing pages, and promotional banners Ensure site navigation, filters, and product discovery are optimized for conversion Cross-functional Coordination Work closely with the design and production teams on upcoming launches — ensure listings go live on time with complete assets Coordinate with the warehouse/inventory team on stock availability, low-stock alerts, and restock timing Flag market trends, size-level demand signals, and category gaps to the founder for production planning You Should Have1–3 years of hands-on experience in e-commerce merchandising or catalog management (fashion/apparel strongly preferred) Working knowledge of at least 2 of: Myntra Partner Panel, AJIO Seller Hub, Nykaa Fashion Seller Portal, Amazon Seller Central Experience with Shopify or any D2C platform Strong written English — you'll be writing product copy, not just filling forms Comfort with Excel/Google Sheets for data analysis and reporting Basic understanding of marketplace PLA/sponsored ads and performance metrics (ROAS, CTR, CVR) Bonus PointsExperience with marketplace advertising tools (Myntra PLA, Amazon PPC) Exposure to fashion trend research and competitive benchmarking Familiarity with inventory planning or demand forecasting at a SKU level Why BulBulYou're joining at a growth inflection — marketplace scaling, D2C push, offline expansion all happening simultaneously Direct access to the founder — zero bureaucracy, fast decisions In-house manufacturing means you'll see the full loop: design → production → listing → sale → data → next collection Real ownership of outcomes, not just task execution Apply with your resume and a short note on what you'd do differently if you looked at our current Myntra or Amazon listings today. DM or apply directly. #Hiring #Ecommerce #Merchandiser #FashionJobs #Ahmedabad #IndianEthnicWear #MarketplaceManagement #D2C #BulBul