Job Title

Job Role - Manager/ Sr Manager - Product Marketing Who should apply - Only those who have experience in working with internet product companies. Years of exp - 6-10 years Location - Mumbai / Bangalore (Flexible)Work Arrangement - Onsite Work timings - 2PM -11PM Reporting to - Business Head Team: Business / GrowthFunction: Post-Install Growth, Product Strategy, Lifecycle OptimizationStakeholder management - Works closely with: Product Managers, Design, Analytics, Engineering, UA, and Monetization. Role SummaryWe are looking for a seasoned product marketing professional to drive post-install growth, engagement, and retention across our portfolio of Android apps. The incumbent will sit within the business team and act as a bridge between growth, product, analytics, and design.The ideal candidate understands how to grow consumer mobile apps after install by improving onboarding, activation, habit formation, messaging and feature adoption. They should be highly analytical, deeply curious about user behavior and competitors, and comfortable turning insights into testable product and growth initiatives.This role is highly cross-functional. You'll partner closely with Product Managers on the technology team to define experiments, shape feature roadmaps, evaluate opportunities in specific launcher niches, and improve user outcomes across the lifecycle.What Success Looks LikeIn this role, success means:Better onboarding conversionImproved day 1 / day 7 / day 30 retentionFaster and better experimentation velocityStronger feature adoptionClearer user messagingA steady pipeline of high-quality growth and product ideas grounded in data and market insightKey Responsibilities1. Drive post-install growth across the app lifecycleOwn key parts of the user journey after install, including onboarding, activation, early retention, engagement, and reactivationIdentify friction points and drop-offs across the funnel, and recommend initiatives to improve conversion and retentionDevelop hypotheses and testing roadmaps to improve first-time user experience and long-term usage2. Lead experimentation and optimizationDesign and prioritize A/B tests across onboarding flows, messaging, UI treatments, paywalls or monetization surfaces, and engagement loopsWork with analytics, product, and engineering teams to define experiment logic, success metrics, and rollout plansInterpret test results and translate them into clear recommendations and follow-up actions.3. Shape product and feature strategy from a market lensConduct competitor research across app categories to identify best practices, whitespace, and growth opportunitiesBring market, user, and category insights into feature conceptualization and product roadmap discussionsContribute ideas for new features, growth loops, user journeys, and new app concepts.4. Improve messaging and positioning inside the productOptimize value proposition communication across onboarding, permissions education, feature education, upsell surfaces, and retention messagingPartner with design and product teams to improve copy, visual hierarchy, and user communicationEnsure product experiences clearly communicate benefits and drive user action.5. Support monetization testingPartner with monetization and product teams to test monetizable surfaces, placements, content modules, and user journeysHelp evaluate tradeoffs between monetization and user experienceContribute to the design of monetization experiments that improve revenue without harming retention or product quality.6. Build insight-driven operating rhythmMaintain a strong understanding of app performance, user behavior, and segment-level opportunitiesSynthesize learnings from analytics, user feedback, market signals, and experiments into actionable business recommendationsCommunicate priorities, test results, and learnings clearly to business and technology stakeholders.Ideal Candidate Profile6- 10 years of experience in product marketing, growth, lifecycle, app product, or mobile growth rolesStrong experience working on consumer mobile apps, ideally Android apps, utilities, content apps, or subscription/ad-monetized businessesDemonstrated experience with A/B testing, funnel optimization, onboarding improvement, and retention initiativesStrong analytical mindset with comfort interpreting data and making decisions from experimentsAble to combine market insight + product thinking + execution disciplineStrong cross-functional collaborator who can influence product, design, analytics, and engineering teamsExperience managing people and driving thought leadershipExcellent written and verbal communication skillsHighly organized, curious, and hypothesis-drivenIf this role aligns with what you’re looking for next, I’d be happy to connect — feel free to reach out at .Also, if you know someone who might be a great fit, referrals are always welcome :)