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About the job:About Avinyaa EdTech:At Avinyaa EdTech, we’re not just building a product — we’re building possibilities. We are an education technology company committed to making future-ready careers accessible for everyone. Through a learner-first approach, we provide skilling pathways, mentorship, and practical career support to help individuals unlock their full potential.We’re driven by a team of passionate technologists, educators, and designers working on high-impact solutions. If you’re excited about technology with a purpose and love solving real-world problems, you’ll feel right at home here.About the Role:We are looking for a Senior Digital and SEO Marketing Manager to lead and execute high-impact digital marketing strategies focused on SEO, ASO, Meta Ads, Google and Email Campaigns. You’ll own the digital funnel, manage performance-driven campaigns, and work cross-functionally to accelerate our growth. This is a strategic and hands-on leadership role ideal for someone who thrives in a high-growth, learner-focused environment.Key Responsibilities:SEO Strategy & Execution- Lead on-page and off-page SEO strategy to boost organic visibility. - Conduct keyword research, manage content optimization, and drive backlink efforts. - Collaborate with tech and content teams to ensure technical SEO is in place. - Monitor rankings and organic performance using tools like GA4, GSC, and SEMrush.ASO (App Store Optimization)- Develop and execute ASO strategies to increase app visibility and downloads. - Optimize app titles, descriptions, keywords, visuals, and metadata for both Google Play Store and Apple App Store. - Conduct competitor benchmarking and app performance analysis. - Monitor reviews, ratings, and keyword rankings to improve app presence and conversion rates.Google Ads (Search & Display)- Plan and manage Google Ads campaigns focused on lead generation and conversions. - Build keyword-targeted ads with optimized landing pages. - Monitor campaign metrics (CPC, CTR, conversions) and continuously improve ROI.Meta Ads (Facebook & Instagram)- Develop and optimize ad campaigns across the Meta suite. - Build custom audiences, retargeting flows, and creative testing strategies. - Collaborate with designers and copywriters to improve CTR and lead quality.Email Marketing- Build automated email campaigns for nurturing, retention, and re-engagement. - Segment users based on behavior and funnel stage. - Track performance (open rate, CTR, conversions) and A/B test campaigns.Analytics, Strategy & Leadership- Own marketing dashboards and report on KPIs regularly. - Work cross-functionally with internal stakeholders to align goals. - Manage agencies/freelancers and oversee campaign delivery and quality. - Maintain marketing budget, pacing, and cost-efficiency.Education Requirements:- Bachelor’s degree in marketing, Business, Communications, or a related field - Preferred Postgraduate/master’s degree or certifications in Digital Marketing, Growth Marketing, or Performance MarketingWhat You Bring:- Minimum 4–6 years of experience in performance marketing or growth marketing - Expertise in SEO, ASO, Google Ads, Meta Ads, and email marketing - Strong analytical mindset and ability to use data for decision making - Experience in EdTech or B2C/startup environment is a plus - Hands-on + strategic thinker, comfortable leading and executingWhy Join Avinyaa EdTech?- Mission-led, purpose-driven culture. - A chance to work at the intersection of technology and social impact.