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Search Engine Optimization SpecialistLocation : Surat (Onsite)Experience 2–5 yearsPay:₹40,000.00 - ₹50,000.00 (Per Month)About Praella : At Praella, our name reflects our philosophy: Pra meaning “come with,” and Ella meaning “the best.” Together, Praella stands for“come with the best.” We are aGreat Place to Work®-certified, Webby Award-winningShopify Platinum partner agency, proud to partner with some of the world’s most respected e-commerce brands. We operate as an extension of our merchants’ teams, not as vendors, not just as partners, but as collaborators deeply invested in outcomes. Our culture is merchant-first, results-driven, and people-centric. We believe in ownership, transparency, collaboration, and a “nothing is impossible” mindset. With a globally distributed, remote-first team headquartered in Chicago and teams across America, Europe, and India, we serve e-commerce merchants generating between$2M and $350M in annual revenue . We are ambitious, and we expect the same from our leaders. Website: Overview : We are looking for a detail-oriented On-Page SEO Specialist who can optimise website content and structure to improve organic search rankings, traffic, and conversion rates. The ideal candidate understands search intent, SEO best practices, and works closely with content, design, and development teams. This role involves a mix ofongoing SEO retainer workas well asone-time high-impact projects , including redesigns and platform migrations.Key Responsibilities On-Page Optimization Performon-page SEO auditsand implement improvements Optimizemeta titles, meta descriptions, H1–H6 tags ImproveURL structures , internal linking, and anchor text Optimizeimages(alt tags, compression, lazy loading) Ensure proper use ofschema markup(FAQ, Product, Article, Breadcrumbs) Maintainon-page SEO health acrosswebsite pagesContent Optimization Optimize existing content fortarget keywords&search intent Collaborate with content writers forSEO-friendly content Improvecontent readability, keyword placement&semantic SEO Identify and fixkeyword cannibalization Align content strategieswith business and category-level goalsTechnical Coordination (On-Page) Work closely withdevelopersandcross-functional teamsto ensure strongtechnical SEO implementationacross ongoing work and high-impact projects: Improvepage speedandCore Web Vitalsacross templates and key pages Ensuremobile-first optimizationandSEO-friendly HTMLstructure Manageindexing ,canonicalization ,crawlability , andstructured dataimplementation Support and validate SEO requirements duringShopify redesigns(theme changes, staging validation, pre/post-launch checks) Plan and execute SEO-critical elements duringplatform migrations(URL mapping, 301 redirects, preserving rankings and traffic) Conduct regular technical audits and proactivelyidentify and fix SEO issuesas part of ongoing retainer work Monitorpost-release performanceand quickly troubleshoot drops inrankings ,traffic , orindexationTools & Analysis Use tools likeGoogle Search Console ,Google Analytics (GA4) ,Ahrefs ,SEMrush Trackrankings ,CTR ,impressions , and page-level performance Monitor competitoron-page strategies Generatereportsandinsightsfor stakeholders✅ Required Skills Strong understanding ofon-page SEO best practices Hands-on experience withCMS platforms(especially Shopify) Knowledge ofHTML and CSSbasics Experience withkeyword research&content optimization Understanding ofCore Web Vitals Experience handling SEO during redesigns or migrations Data-driven mindset withstrong analytical skills⭐ Good to Have Deep experience withShopify SEO(collections, products, filters, apps) Knowledge ofinternational SEO(hreflang) Experience optimizing large-scale eCommerce websites Familiarity withsubscription platforms(e.g., Recharge) Experience withAI-assisted SEO toolsKPIs & Success Metrics Organic traffic growth Keyword ranking improvements CTR improvement from SERPs Page-level conversion improvement Successful redesigns/migrations with minimal traffic loss Reduction in SEO errors (Google Search Console) Improved Core Web Vitals and technical healthWhat We Offer Growth-oriented environment Exposure to large-scale SEO projects Performance-based incentives Learning & certification supportBenefits & Perks 5-day work week Competitive salary Health insurance Paid time off (PTO), maternity & paternity leave Rewards & recognition programs Workation opportunities Gym membership supportCultural Attributes We Value Growth mindset People-first approach Ownership and accountability Transparency and trust Collaboration, teamwork, and inclusion