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Designation: Digital Marketing ManagerLocation: NoidaAbout SciAstraSciAstra is India's first and largest research community of 500,000+ science students. We help students crack IISc, IISER, NISER, and other top science institutes — and we're building the future of science education in India.The RoleWe're looking for a sharp, data-driven Digital Marketing Manager to own our online acquisition engine — from paid campaigns to SEO-driven organic growth — and scale it aggressively. This is a high-impact, high-visibility role reporting directly to the founders.What you will own• Plan, execute, and optimize paid campaigns across Meta, Google, and YouTube — owning CPL, ROAS, and CAC targets• Manage and optimize monthly ad budgets across all performance channels• Own the full marketing funnel from awareness to enrollment — run A/B tests on creatives, landing pages, and flows• Work with the SEO and content team to drive organic traffic, clicks, and enrollments• Build and manage lead nurturing workflows via WhatsApp, email, and remarketing• Plan campaign calendars around exam-season demand windows (especially March–May)• Maintain real-time marketing dashboards and present weekly insights to leadership• Partner closely with the sales and counselling team to improve lead quality and enrollment conversionWhat We are looking forMust-have:• 3–6 years of digital marketing experience, preferably in edtech or D2C• Hands-on expertise with Meta Ads Manager and Google Ads• Strong analytical mindset — comfortable with GA4, GSC, and marketing dashboards• Experience managing ₹10L+ monthly ad budgets• Proven track record of reducing CPL while scaling lead volumeGood to have:• Experience with WhatsApp marketing tools (Interakt, Wati, or similar)• Familiarity with SEO fundamentals and content strategy• Prior experience at an exam-prep or edtech brand• Understanding of student purchase journeys and seasonal demand patternsHow Success is Measured• Cost per lead (CPL) — month-over-month improvement• Return on ad spend (ROAS) across paid channels• Monthly enrollments sourced from digital marketing• Organic share of total leads generatedWhy Sciastra• Direct ownership of the marketing function — your decisions ship in days, not months• Performance-linked bonus tied to enrollment revenue• Close access to founders and leadership• Fast-moving, no-politics startup culture• Opportunity to build and lead a growing team as we scale