Job Title

We are seeking a Content Lead to lead content initiatives for ALLEN Online. This role will focus on crafting and reviewing all content initiatives and leading a team of writers to deliver high-quality deliverables across Performance Marketing, CRM, Social, UI/UX, and print content, among others.This is a hands-on role with clear ownershipideal for someone who enjoys building systems, sharpening narratives, and delivering measurable impact within defined timelines.Key responsibilitiesLead & manage content delivery Lead, mentor, and manage a team of copywriters to deliver high-quality output under a fast-paced TAT-driven environmaent. Set clear standards for quality, tone, and turnaround across all content deliverables. Craft & review high-impact copy Write, edit, and review conversion-driven copy for ads, landing pages, emails, WhatsApp, push notifications, and social platforms. Ensure consistency, clarity, and persuasion across all communication. Storytelling & tailoring content Champion authentic, human-centred storytelling that builds trust and emotional connection with students and parents. Spearhead the tailoring of content for different use casesdemarcated by cohorts (for e.g. Tier 1 vs Tier 2) as well as channels (for e.g. microcopies for UI/UX vs. marcom for WhatsApp). Stakeholder alignment Act as the content SPOC for sales, product, business, and marketing stakeholders—translating business requirements into clear, effective content briefs & solutions while ensuring alignment across teams. Partner closely with brand, performance, CRM, product, design, and social teams to execute integrated content initiatives. Communication consistency & hygiene Drive consistency, accuracy, and quality across all marketing and consumer communications by establishing hygiene checks, tone guidelines, and review processes across marcom and allied touchpoints. Performance & optimisation Track content performance metrics, analyse outcomes, and optimise messaging based on insights. Stay updated with trends in digital marketing, education communication, and content formats.Qualifications & skills8–10 years of experience in content strategy, copywriting, and team leadership (edtech, D2C, or consumer brands preferred). Excellent command of English and Hindi (written and spoken). Proven exposure to digital & print campaigns. Working knowledge of performance marketing and CRM content. A confident leader who can manage teams, timelines, and stakeholders effectively. Strong storytelling ability with cultural sensitivity and attention to detail. Comfortable working in fast-paced environments with defined goals and deadlines.