About the Role We’re looking for aContent Strategist/Creatorwho can write well, think in trends, and show up confidently on camera. Someone who understands how social media works, what makes people stop scrolling, and how to turn that into content that actually connects with students exploring study abroad. This role sits at the center of our social presence - spotting trends early, adapting them to the study abroad space, and consistently creating content that people want to watch, save, and share. If you enjoy experimenting with formats, tracking what works, and building a channel over time - this role is for you.What You’ll DoConceptualise, script, and create short-form video contentthat resonates with students exploring study abroad. This includes writing strong hooks, structuring the story, and confidently presenting on camera. Own theend-to-end content process- from idea to script to publishing across platforms likeReels, YouTube Shorts, and YouTube . Activelytrack internet culture, trends, and viral formats , and adapt them creatively to make them relevant for the study abroad audience. Work closely witheditors, designers, and the production teamto ensure content is visually engaging and aligned with the brand voice. Maintain aconsistent publishing rhythmby planning and managing content calendars across platforms. Monitor performance metrics such asviews, engagement, shares, and audience growth , and use these insights to refine future content. Continuouslyexperiment with formats, storytelling styles, and creative hooksto improve reach and engagement. Play an active role ingrowing Leap’s social media channelsby creating content that students find useful, relatable, and shareable.What We’re Looking For2–5 years of experience in digital content creation , either in a professional role or through significant personal projects. Proven experiencebuilding or growing a social media channel or handle(personal or brand) with consistent posting and measurable growth. Hands-on experiencewriting scripts and appearing on camerafor published short-form video content. Strong understanding ofhow social media platforms work- especially what drives discoverability, engagement, and retention. Excellentstorytelling and communication skills , with the ability to simplify ideas into engaging content. Acreator mindset-someone who constantly experiments with new formats, ideas, and approaches to see what resonates with the audience. Avisible portfolio, social handle, or body of workthat clearly demonstrates creativity, consistency, and engagement.Everyone at Leap is entrepreneurial, moves fast and operates with extreme ownership. There is minimal management and extreme autonomy. If the above defines you, you will fit in snugly.What is Leap? Leap is a global student mobility platform that empowers students’ aspirations for a global career and education We have builtthisandthisandthis We work at the exciting intersection of fintech & edtech And we love that we succeed as a business while powering the dreams of talented students!How far along are we? We are the leaders in our space by a mile! We are backed by Sequoia, Jungle Ventures, Owl Ventures & Harvard! Read the latest fundraise newshereWho are we as people? We have a lean, rockstar team. We have come this far with a lean team because we love to increase the talent density with every new member we add. Yes, we are more picky than the usual company. We hire slowly and deliberatelyYou can meet our founders here ->Arnav KumarandVaibhav Singh Arnav tweetshereWhat will you be doing? We are now building our leadership team and would love to engage This is a great time to join the rocketship and participate in the upside -Broadly, You will be solving complex branding problems With massive upside if you solve them In a super fast paced environment that will challenge you With enough resources to be audacious And mentorship from an experienced founding teamYour move :) Having a busy week? - Simply applyhereWant to skip the queue? - Take out a few mins and write a standout email to us at ranjana.sasikumar@
Job Title
Content Strategist/Creator