Job Title

Content and Social Media Lead (Video-First, Community-Led)Location:Bengaluru Role:Social Media & Content Strategist Experience:2+ years Salary:Up to ₹5 LPA Work mode:Full-time | Work from officeMackly is not here to play safe on social media - we’re building a bold, culture-led kids’ movement wear brand that actually moves people. We’re looking for aContent and Social Media Leadwho canown content end-to-end, from ideation to publishing to performance, acrosssocial platforms and our parent community . This is ahands-on rolefor someone who can think strategically, create content independently, move fast, and ensure Mackly shows up consistently, sharply, and on-culture everywhere we exist online.What you will do :Content Strategy & Planning • Own themonthly content strategy and calendaracross Instagram, YouTube Shorts, Meta platforms, Linkedin and community channels • Translate brand goals, launches, and campaigns intoclear content narratives and themes • Ensure avideo-first, culture-relevantcontent approachContent Creation & Publishing •Ideate, create, and publish contentacross social platforms • Write hooks, captions, scripts, prompts, and post copies • Use tools likeCanva, CapCut, InShot, Adobe Express, or similarto create visuals when needed • Collaborate with the in-house creative/video team and act as acontent backupwhen required • Ensure fast turnaround time (TAT) from idea → postPerformance & Optimisation • Track and own social media metrics: reach, watch time, saves, engagement, and growth • Analyse performance anditerate content based on insights , not assumptions • Continuously refine hooks, formats, posting patterns, and content anglesCommunity & Distribution • Plan and managecontent for Mackly’s community WhatsApp groups(value-led, trust-building content) • Repurpose and adapt content forthird-party platformslike Quora, Reddit, and relevant forums • Understand how content behaves differently across platforms and optimise accordinglyCulture, Trends & Tools • Stay deeply plugged intointernet culture, platform trends, and format shifts • UseAI toolsfor ideation, scripting, research, planning, and optimisation • Act as a bridge between marketing, content, and performance teamsWho we're looking for: • 2+ years of hands-on experience incontent creation + social media execution • Strong understanding of reels, shorts, hooks, storytelling, and platform behaviour • Comfortablecreating content independently , not just briefing others • Strategic thinker with strong execution speed • Familiar with content creation tools (Canva, CapCut, etc.) and AI tools • Able to manage multiple content streams without losing quality or consistency • Clear communicator with strong ownership mindsetBonus if you have : • Experience handlingcommunity-led content(WhatsApp, Discord, Telegram, etc.) • Ability to read analytics and turn insights into better content • Experience posting on platforms likeQuora or Reddit • Design or video skills as astrong backup , not a dependency • A strong instinct for trend forecasting and content distributionWhy Mackly : We’re a fast-growing kids’ movement wear brand focused on Kids innerwear, sportswear and loungewear- built around performance, movement, and active lifestyles. You’ll getreal ownership , not just execution tasks - and the chance to shape how a kids’ sports brand shows up acrosssocial + community , not just manage it.