Job Title

Position Title: Writer (Creative + Performance Marketing) Experience: Min 1 year Location: Marol, Mumbai (Mon-Fri WFO) Job Type: Consultant/Contractual Roles and Responsibilities - Write short-format ad copies and scripts for performance marketing campaigns across digital platforms - Create thumb-stopping hooks, engaging mid-sections, and strong CTAs that drive action - Develop clutter-breaking, trend-friendly, and conversion-focused creative ideas - Work across Hindi, English, and Hinglish to craft relatable, culturally relevant messaging - Analyze creative performance (CTR, retention, fatigue) and iterate based on data and insights - Build creative journeys from hook → narrative → conversion - Collaborate closely with marketing and design teams to produce high-performing ad creatives - Contribute to content marketing pieces designed for performance and conversion, not just branding Skills & Qualifications - Strong copywriting skills for short-form and performance-driven content - Ability to think in hooks and write for fast-scrolling audiences - Comfortable writing in Hindi, English, and Hinglish - Understanding of performance marketing fundamentals (CTR, hooks, retention, creative fatigue) - Data-aware mindset with the ability to improve creatives based on results - Internet savvy with cultural awareness and trend sensitivity Good to Have - Experience in edutainment, learning, or education-based content - Prior work in app-based, OTT, or subscription platforms - Familiarity with ad platforms and creative testing frameworks - Experience working with growth or performance marketing teams