Job Title

Content StrategistAbout WishlinkWishlink is on a mission to revolutionize the creator economy and redefine how people shop. We're all about providing every user with a highly personalized shopping experience guided by creators, so they can find exactly what they want, in a very short time, while improving their online shopping experience severalfold. We are shaping a new era at the intersection of two of the most prominent aspects of the internet- e-commerce and social media.Team and InvestorsWe’re 3 founders, Chandan, Shaurya, and Divyansh, with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did)! We are based out of Gurugram. We have recently raised a series A round of $7M, led by Fundamentum & Elevation Capital.Why Join Us?Exciting ProblemThe way people shop online is changing. Users are tired of spending hours browsing humongous catalogs on eCommerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. Wishlink is at the forefront of this change, enabling users to shop in an easier and more exciting way.Immense ScaleIn just 3 years of existence, Wishlink is used by over 900k users daily to discover and shop products online. This number has grown over 3x in the last 4 months.Stellar TeamWishlink is all about its people. Our business and engineering teams are young and energetic, come from stellar backgrounds, and are dedicated towards a common goal. Also, we have a LOT of fun!Growth OpportunityWe have grown remarkably in the last 4 months and are doing a monthly GMV of over Rs. 200cr. We are working with over 20,000 content creators and 250+ brands and eCommerce marketplaces including Amazon, Flipkart, Myntra, Nykaa, Ajio, H&M, Savana (Urbanic), Only, Vero Moda, Libas, Aurelia, Mama Earth, and many more.Wishlink presents an exciting opportunity for you to contribute to and grow within the creator-enabled eCommerce space, have the chance to work at an emerging consumer-tech startup and be an integral part of this dynamic journey.What would you be doing?Creators don’t wake up wanting ‘content.’They want clarity, confidence, and a reason to trust the platform they’re putting their effort into.As a Content Strategist at Wishlink, your job is to make creators think:‘Okay, this makes sense. I know what to do now.’You’ll shape how creators discover Wishlink, learn the ropes, and stay excited after they start earning, through smart narratives, strong education, and content that actually does something.Turn problems into content, not noiseWork on real creator problems across acquisition, onboarding, engagement, and retentionTurn fuzzy questions into clear stories, formats, and ideasResearch obsessively - creators, platforms, trends, comments, DMs, forums, everywhereBuild content that teaches without sounding like a tutorialOwn educational and explainer content across formats:Short and long videosCarousels and staticsBlogs and text-first postsMake sure creators always know: What Wishlink is, Why it helps & What to do nextThink performance, even when it’s not an adCome up with sharp, scroll-stopping ideas for ads and performance creativesReview what’s working (and what isn’t) and tweak messaging fastWork with designers, editors, and creators to bring ideas to lifeHelp launches land (and not confuse people)Support campaigns, feature launches, and new initiatives with clear narratives and unique content formats.Keep messaging consistent across social, product, email, and beyondMake sure launches feel exciting, not overwhelmingOwn the content system, not just the outputDecide which content goes where and whyScript videos across long and short formats, ensuring clarity, flow, and creator relevanceWrite copy for statics, carousels, and text-first content with strong hooks and clear takeawaysKeep messaging consistent while adapting tone and depth for each platformDesign content to drive action, not just likesBe allergic to “let’s just post something”Write strong creative briefsReview content for clarity, tone, and intentTrack feedback, patterns, and creator sentimentIterate constantlyInsight, Feedback & IterationObsess over comments, DMs, drop-offs, and ‘Please help me understand this’ messagesSpot patterns in creator confusion, objections, and mood shifts before they become problemsTreat content like a living product - test, tweak, and improve messaging based on how creators actually behave, not how we think they behaveWhat are we looking for?If you are a content creator yourself or have worked closely in the social media space - we like you already :)We’re looking for a Content Strategist who:Think problem-first, content-secondCan explain complex things in a way that feels obviousEnjoy structure as much as creativityCan independently decide what content is needed at each stage of the creator journeyAre comfortable scripting both long and short form contentHave 2 - 4 years of experience in content strategy, writing, brand content, or product educationUnderstand the creator economy and have worked closely with creators or creator-led contentWrite clearly, think sharply, and communicate confidentlyBonus points if:You’ve worked in D2C, e-commerce, or creator-led platformsYour portfolio shows range, originality, and Gen Z relevancePerks and BenefitsWe are committed to providing the best environment for you to thrive in.To help with this, we have the following benefits available for all our employees.Competitive Salary, Generous ESOPs, and Relocation BonusLearning & Development Programs with a Dedicated BudgetCompany sponsored newsletters and booksChatGPT SubscriptionRegular Team OutingsDiscounted Health Plans & Gym MembershipsIndustry insights on growing your social media if you are a (aspiring) creatorExperience WishlinkExplore our Creator App: iOS | AndroidExplore our Shopping App: iOS | AndroidTeamShaurya Gupta - Founder & CEODivyansh Ameta - Founder & COOChandan Yadav - Founder & CTOSnehil Bhargava - Hiring Manager