Job Title

Job title: ASM- On Premise /Key Accounts/ On Trade Function: Sales Key Responsibilities: 1.Sales & Revenue Management - Achieve monthly, quarterly, and annual sales targets for Modern On Trade channels. - Drive distribution, brand availability, and ensure product placement as per guidelines. - Identify opportunities to grow share of business within strategic accounts. 2. Key Account Management - Manage relationships with key modern on‑trade outlets, chains, and hotel groups. - Negotiate listings, pricing, visibility, and activation agreements. - Ensure seamless execution of trade programs and promotions. 3. Business Development - Expand footprint by identifying and onboarding new premium on‑trade accounts. - Analyze outlet performance and potential to prioritize investments. - Develop tailored plans for high‑performing and strategic outlets. 4. Trade Marketing & Activation - Work closely with the marketing team to plan and execute outlet‑level activations. - Ensure visibility elements, POSM, and brand assets are deployed as per brand guidelines. - Monitor activation ROI and effectiveness. 5. Operations & Compliance - Ensure accurate forecasting, order planning, and inventory alignment with supply teams. - Track and ensure compliance with regulatory guidelines applicable to on‑trade channels. - Manage claims, credit notes, and adherence to commercial policies. 6. Stakeholder Management - Collaborate with distributors, supply chain, finance, and marketing teams to enable effective execution. - Regularly review performance and share insights with regional leadership. Key Skills & Competencies - Strong understanding of Modern On Trade dynamics (bars, clubs, lounges, hotels). - Excellent negotiation and relationship‑building skills. - Strong analytical ability and understanding of sales fundamentals. - Execution excellence and experience managing activations. - Ability to work cross‑functionally and influence stakeholders. - High ownership, agility, and problem‑solving mindset. Education & Experience - MBA/PGDM preferred (Sales/Marketing specialization). - 5–8 years of sales experience, with at least 2–3 years in Modern Trade or On Trade channels. - Experience in FMCG/Alcobev/Consumer Goods/Beverage industry preferred.