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Job Title: Marketing InternDuration: 6 months The Role:This is an opportunity to gain hands-on experience in managing a large-scale digital transformation project within a global education brand.Key Responsibilities:1. Content Strategy & MappingMap all existing website content across programmes and verticalsIdentify content gaps, duplication, and optimisation opportunitiesAlign content structure with SEO and user journey strategySupport development of page hierarchies and navigation frameworksAssist in drafting and structuring new content in collaboration with the web and SEO team2. Website Project CoordinationAct as the day-to-day liaison between internal team and the external web development agencyTrack project timelines, deliverables, milestones, and approvalsPrepare follow-ups, and action trackersEnsure internal feedback is consolidated and communicated clearly4. Content Creation & Editorial SupportWrite SEO-optimised blog articles aligned with keyword strategyDraft website content including programme pages, landing pages, FAQs, and thought leadership piecesSupport development of B2B and B2C content journeysRepurpose webinar, event, and campaign content into web assetsEnsure brand tone consistency across all digital touchpoints3. Digital Optimisation SupportWork closely with the agency to ensure correct keyword integrationAssist in implementing on-page optimisation recommendationsSupport content structuring for regional subfolders (/ae, /sa, /mena)4. UX & Conversion AlignmentEnsure pages are aligned with lead generation objectivesMap call-to-action flows for B2B and B2C audiencesSupport integration planning with Zoho CRMReview wireframes to ensure alignment with marketing objectives5. Internal Stakeholder ManagementCoordinate with Product, BD, Sales, and Academic teams for content validationEnsure programme information is accurate and updatedWhat We’re Looking For2 – 3 years of marketing experience (internship, freelance, agency, or in-house)Background in Digital Marketing, Communications, or BusinessStrong writing and content structuring skillsUnderstanding of SEO fundamentals and user journey mappingStrong organisational and project coordination skillsHigh attention to detail and ability to manage multiple workstreamsConfident communicator able to liaise with agencies and internal stakeholdersWhat You’ll GainExposure to managing a large-scale regional digital transformation projectDirect involvement in strategic marketing decisionsExperience working with international agenciesHands-on understanding of SEO, UX, and conversion optimisationMentorship from a senior marketing leader