About the Role We are looking for a high-impact Medico-Marketing Manager who can function as the "Product CEO" for a diverse portfolio. In this role, you will not just be a marketer, but a strategic bridge between our R&D/Clinical teams and the market. You will leverage your medical knowledge to decode complex science and translate it into winning commercial strategies across a broad spectrum of generic therapies. Your ultimate goal is to ensure that our portfolio—ranging from chronic therapies to acute care—achieves market leadership through scientific differentiation. Key Responsibilities 1. Portfolio Strategy & Lifecycle Management (Broad Range Exposure) - Portfolio Diversification: Manage a diverse basket of generics spanning Chronic (Cardio, Diabeto, Neuro, Hemato…etc.) and Acute (Anti-Infectives, Gastro, Respiratory, Pain) therapies. Develop specific strategies tailored to the life cycle stage of each product (mature molecules vs. new launches). - Gap Analysis: Work with the Business Development team to identify white spaces in the portfolio. Recommend in-licensing opportunities for differentiated generics or first-to-market molecules based on market trends and prescriber needs. - Brand Architecture: Manage brand extensions and combinations to maximize the lifespan and revenue of key molecules. 2. New Product Launches (End-to-End Ownership) - Pre-Launch Market Intelligence: Conduct pre-launch assessments to map the competitive landscape. Identify the top competitors and analyze their messaging, pricing, and channel strategy. - Go-To-Market Strategy: Develop 360-degree launch plans. Decide on the "hook" for the product e.G: will it be priced aggressively, backed by strong clinical data, or positioned as a specialty product for super-specialists? - Launch Execution: Coordinate with the Sales, Supply Chain, and Regulatory teams to ensure perfect execution on Day 1. Design launch strategies, develop "Launch Kits" containing visual aids, samples, clinical reprints, and MR talk tracks. 3. Clinical Data Synthesis & Medical Content Creation - Data Mining: Critically evaluate published clinical trials, bioequivalence studies, and international treatment guidelines (ADA, AHA, ERS, etc.) to extract data points that support our generic brands. - Pitch Development: Convert raw clinical data into compelling, ethical, and doctor-centric communication. Create "Scientific Stories" that help Medical Representatives answer the question: "Why should I prescribe your generic over the 10 others I have in my cabinet?" - Content Library: Build a repository of scientific content, including brochures, visual aids, e-details, patient education leaflets, and PowerPoint presentations for CMEs. 4. Key Opinion Leader (KOL) & Stakeholder Engagement - KOL Mapping: Identify and map Key Opinion Leaders (KOLs) and "Thought Leaders" in respective therapy areas (Physicians, Cardiologists, Neurologists, etc.). - Scientific Engagement: Engage with KOLs to validate product messaging, gather real-world insights, and secure speaking slots for company-sponsored CMEs and Advisory Board Meetings. - Opinion Mining: Use KOL interactions to understand shifts in treatment paradigms and feed this intelligence back into the marketing strategy. 5. Sales Force Effectiveness & Training - Training the Trainer: Conduct advanced product training sessions for the field force and Regional Managers. Ensure they understand not just the "features" of the drug, but the "clinical benefits." - Field Accompaniments: Regularly accompany Medical Representatives and Area Managers on field visits to doctor clinics. Use these visits to test message acceptance, observe competitor activity, and coach the team on effective detailing. - Competitive Intelligence: Build a "Competitor Watch" system. Track competitor schemes, new launches, and detailing tactics to formulate counter-strategies. Qualifications & Person Specification Educational Background: - MBBS is mandatory. Candidates without a medical degree will not be able to meet the clinical depth required for this role. - MBA (Marketing) is a strong advantage but not mandatory if the candidate demonstrates high commercial acumen. Experience Requirements: - Total Experience: 6 to 8 years in the Pharmaceutical Industry. - Relevant Experience: Minimum 4 years in Product/Brand Management at a reputed generic pharmaceutical company. - Therapy Exposure: Must have handled a mixed bag of portfolios—experience in only one therapy area (e.G., only Anti-Diabetics) is insufficient. The ideal candidate has launched an antibiotic last quarter and is now planning a derma or cardiac launch. Skill Set & Competencies: - Strategic Agility: Ability to see the "big picture" for a brand 3 years down the line, not just the next month's sales target. - Analytical Rigor: Proficiency in using secondary data sources (AIOCD, IQVIA, Pharmarack) to audit brand performance and identify growth levers. - Creative Flair: Ability to conceptualize unique marketing campaigns that cut through the clutter in a crowded generic market. - Communication: Exceptional written and verbal communication skills in English. Proficiency in Hindi is mandatory.
Job Title
Manager Medico Marketing (Generics)