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Job Title:Google Ads & Meta Ads Specialist Company:Entrustech Digital Location:Remote Employment Type:Full-Time / ContractAbout Entrustech Digital Entrustech Digital is a results-driven digital marketing and technology company that helps businesses grow through data-driven marketing, strategic advertising, and advanced digital solutions. We work with clients across industries including professional services, real estate, healthcare, franchises, and local businesses to help them generate leads, build brand awareness, and scale revenue through effective digital campaigns.We are looking for aGoogle Ads & Meta Ads Specialistwho can manage advertising campaignsend-to-end— from strategy and research to execution, optimization, and reporting.Role Overview The Google Ads & Meta Ads Specialist will be responsible forplanning, launching, managing, and optimizing paid advertising campaignsacross Google Ads and Meta platforms (Facebook & Instagram). The ideal candidate should be comfortable handling theentire campaign lifecycle , including audience research, keyword strategy, creative development, campaign setup, performance optimization, and analytics. This role requires someone who is bothanalytical and creative , capable of translating marketing goals into measurable ad performance.Key ResponsibilitiesCampaign Strategy & Planning Develop advertising strategies based on client goals (lead generation, brand awareness, conversions, traffic) Conduct audience research and competitor analysis Create campaign structures and budget allocation strategies Plan multi-channel paid media campaigns across Google and Meta platforms Google Ads Management Manage campaigns across: Search Ads Display Ads Performance Max YouTube Ads Local & Shopping campaigns (when applicable) Conduct keyword research and build keyword targeting strategies Write compelling ad copy and test multiple variations Optimize campaigns using bidding strategies, audience signals, and conversion data Meta Ads Management Plan and manage campaigns across Facebook and Instagram Create audience targeting strategies using: Custom audiences Lookalike audiences Interest-based targeting Manage campaign objectives such as lead generation, conversions, traffic, and engagement Optimize campaign performance through A/B testing Creative Development Work with design and marketing teams to develop high-performing ad creatives Create ad briefs for images, videos, and landing page assets Test different creative formats including: Static ads Carousel ads Video ads Reels and Stories Campaign Optimization Monitor daily campaign performance Optimize budgets, bidding strategies, targeting, and creative assets Improve CTR, conversion rates, and reduce cost per acquisition Implement A/B testing strategies Tracking & Analytics Set up and manage conversion tracking Configure Google Tag Manager, Meta Pixel, and event tracking Monitor campaign performance and provide insights Generate regular performance reports for clientsRequired Experience3+ years of experience managing Google Ads campaigns 3+ years of experience running Meta (Facebook & Instagram) Ads Proven experience managing campaigns withmeasurable ROI Experience managinglead generation and conversion campaigns Strong understanding ofdigital marketing funnels Experience runningmulti-channel paid media strategiesRequired SkillsKeyword research and campaign structuring Paid media strategy development Conversion optimization Audience segmentation and targeting Budget management and bid optimization Data analysis and reporting Creative testing and optimizationRequired Tools & Platforms Candidates should be comfortable working with the following tools: Advertising Platforms Google Ads Meta Ads Manager (Facebook & Instagram) Analytics & Tracking Google Analytics (GA4) Google Tag Manager Meta Pixel Conversion API (CAPI) Research & Optimization Tools Google Keyword Planner SEMrush / Ahrefs Google Trends Meta Audience Insights Creative & Design Tools Canva Adobe Creative Suite (preferred) Video editing tools for ad creatives Reporting & Management Tools Google Looker Studio Google Sheets / Excel Project management tools (Asana, Trello, ClickUp, or similar)Preferred QualificationsGoogle Ads Certification Meta Blueprint Certification Experience withlocal business lead generation campaigns Experience managing$10K+ monthly ad spend Experience withlanding page optimization Understanding ofA/B testing frameworksWhat We’re Looking ForData-driven marketer who understands performance metrics Creative thinker who can develop high-performing ad campaigns Strong communication skills for working with clients and internal teams Ability to manage multiple campaigns and clients simultaneously Passion for staying updated with advertising platform changes and new strategiesHow to Apply Please apply with: Resume Portfolio or examples of campaigns managed Brief description ofcampaign results you have achieved (CPL, ROAS, conversions, etc.) Certifications (Google Ads / Meta)Join Entrustech Digital and help businesses grow through powerful, data-driven advertising campaigns.