About Us: Join our dynamic and innovative startup skincare brand that is committed to redefining beauty standards with clean, effective, and sustainable products. Founded by beauty influencer Diipa Büller-Khosla, the brand emphasizes authenticity, and transparency, offering vegan and cruelty-free products that cater to diverse skin types while celebrating cultural heritage. We believe in empowering our customers with science-backed skincare solutions, and we’re looking for a visual storyteller with a passion for creating captivating content to help us take our brand to the next level. Brand: Role Overview We are looking for a highly driven, culturally plugged-in Assistant Manager- Brand Marketing to join our marketing team. In this dual-function role, you will work closely with our Brand Manager to execute high-impact campaigns with celebrities and macro-creators. Simultaneously, you will be the voice and heart of the inde wild community, nurturing relationships with our most passionate consumers, micro-influencers, and brand ambassadors. If you are obsessed with beauty trends, have a knack for building genuine relationships, and know how to turn a follower into a lifelong brand advocate, this role is for you. Key Responsibilities Influencer Marketing (Celebrity & Macro-Creators): - Strategic Collaboration: Work hand-in-hand with the Brand Manager, Legal and Finance team to identify, vet, and onboard celebrities, mega-influencers, and macro-creators aligned with inde wild’s values. - Relationship Management: Serve as a key point of contact for talent and their agencies. Build and maintain strong, authentic relationships with top-tier creators. - Campaign Execution: Assist in the end-to-end execution of macro-campaigns, from drafting briefs and negotiating deliverables to managing content approvals and posting schedules. - Tracking & Reporting: Monitor campaign performance, track deliverables, and analyze metrics (Reach, EMV, ROI, Engagement) to optimize future influencer strategies. Community Management & Micro-Influencers: - Community Cultivation: Act as the face and voice of inde wild across our community touchpoints (social media DMs, comments, VIP groups, etc.). Foster a safe, inclusive, and highly engaged brand community. - UGC Harvesting: Encourage, collect, and organize high-quality User-Generated Content (UGC) for use across the brand’s social channels, paid ads, and website. - Social Listening: Monitor brand mentions, beauty trends, and cultural moments. Relay community feedback, product requests, and insights back to the broader marketing and product teams. - Community Events: Assist in planning and executing focus group discussions, community-centric events, both virtual and IRL to learn more about the community insights and product feedback. What You Bring to the Table - Experience: 2–4 years of experience in Influencer Marketing, PR, or Community Management, preferably within the beauty, skincare, or lifestyle industry. - Network: An existing network of creator, agency, and talent relationships is a strong plus. - Financial Acumen: Strong budget understanding. You are comfortable negotiating talent rates, managing campaign spend, and maximizing ROI without compromising on brand quality. - Platform Expertise: Deep understanding of Instagram, TikTok, and YouTube, including their algorithms, trends, and analytics. - Communication Skills: Exceptional written and verbal communication. You know how to draft a professional talent brief and how to hype up a community member in the comments. - Analytical Mindset: Ability to blend creativity with data. You know your way around influencer tracking tools and can translate likes and views into actionable business insights. - Brand Affinity: A genuine passion for skincare, inclusivity, and the Inde wild mission. What You Get - A Culture-First Brand: Be part of a vibrant, inclusive environment that places a massive emphasis on innovative, industry-leading marketing efforts. Marketing isn't just a department here; it's the heartbeat of the brand. - Ownership & Mentorship: Enjoy true autonomy and ownership over your campaigns and community initiatives, paired with dedicated mentorship from senior leadership to accelerate your career growth. - Global Exposure: Opportunities for rapid career progression in a fast-paced, global startup environment. - Team Perks: Generous employee discounts, inde wild goodies, and first access to all new product launches.
Job Title
Influencer Marketing Specialist