Job Title

The RoleWe don’t just need a writer; we need an attention-hijacker. In a world where consumers scroll past average content in milliseconds, we are looking for a Senior Copywriter who knows how to make people stop, watch, and buy.You will be the strategic voice behind high-growth D2C brands and founder-led campaigns. You won't just be filling in text boxes—you will be architecting how a brand looks, sounds, and feels across every touchpoint, from high-production ad films to daily social media pulses. You will work closely with our Creative Director, video editors, and AI video artists to turn sharp positioning into unignorable creative.What You’ll DoAd Film & Video Concepting: Write compelling, visually driven scripts for ad films, digital commercials, and recurring video series. You know how to hook a viewer in the first 3 seconds and hold them until the call-to-action.Strategic Brand Positioning: Build the foundational messaging for brands. You will analyze markets, find the white space, and define brand identities, taglines, and core narratives that resonate with modern consumers.Content Calendar Architecture: Curate, plan, and execute airtight monthly content calendars. You know how to balance hero campaigns, educational content, and trend-jacking to keep engagement high week over week.Cross-Functional Collaboration: Partner directly with the design, social media, and video production teams to ensure your words are brought to life with the right pacing, visuals, and aesthetic.Format Fluidity: Seamlessly transition between writing an emotional manifesto for a brand revamp, a fast-paced script for an AI-generated video, and punchy copy for a high-converting landing page.Who You AreThe Ad Film Veteran: You have a proven portfolio that includes produced ad films or high-impact digital video campaigns. You think in frames and storyboards, not just words.The Strategy Nerd: You understand that good copy is just the tip of the iceberg. You build your writing on a foundation of solid brand positioning and consumer psychology.The Attention Master: You deeply understand the modern digital ecosystem. You know why a video works on YouTube vs. Instagram Reels, and you know exactly how to structure pacing and hooks to defeat the 8-second attention span.The D2C Expert: You have experience writing for consumer-facing brands and understand the delicate balance between brand building and direct response.A Self-Starter: You take a brief, ask the hard questions, and come back with ideas that push the boundaries.