About the PositionWe are seeking a dynamic and results-driven Digital Marketing Manager to strategize, execute, and optimize our online marketing campaigns across performance channels, social platforms, CRM, and SEO. The role requires a data-driven marketer with strong creative instincts, preferably with experience in the textile and fashion industry.About the CompanyNalli is a heritage brand in Indian ethnic wear, especially renowned for its exquisite silk sarees. With a legacy of over 90 years, Nalli has successfully blended tradition with innovation across its expanding online and offline presence. We are now looking to scale our digital footprint and e-commerce growth with an experienced Digital Marketing Manager to lead our digital journey.Preferred QualificationsBachelor’s or Master’s degree in Marketing, Communication, or Digital MediaPrior experience in the fashion, beauty, or lifestyle industryKnowledge of regional markets and festive buying behavior is a plusKey ResponsibilitiesPerformance MarketingDevelop and manage performance marketing campaigns across Meta, Google, and other digital ad platformsOwn the ROAS and CAC metrics for online salesCollaborate with the creative team for high-performing ad assetsRetention & CRMPlan and execute email marketing, WhatsApp, and SMS campaignsDrive customer segmentation and lifecycle marketing to increase LTVSocial Media & Content CoordinationOversee the social calendar and collaborate with brand/creative teams for posts and reelsCoordinate influencer marketing and partnerships with regional content creatorsSEO & Organic GrowthWork with SEO consultants or manage on-page/off-page SEO strategiesOptimize landing pages and product listings for organic visibilityAnalytics & ReportingTrack and report weekly/monthly performance across all digital channelsUse tools like Google Analytics, GA4, Meta Ads Manager, and Shopify reportsE-Commerce CoordinationWork closely with the merchandiser and web ops team for online product launchesEnsure site readiness for campaigns, including banners, deals, and collectionsKey Skills RequiredProven experience in managing D2C marketing budgets and scaling digital revenueStrong command over Meta Ads, Google Ads, and performance metricsHands-on experience with marketing automation tools and analyticsAbility to blend data and creative storytellingStrong team collaboration and stakeholder management skillsWhy Join Us?Be part of an iconic Indian brand in its digital transformation journeyOpportunity to shape and lead digital strategy in a high-growth environmentWork with passionate teams across design, tech, and heritage craftsJob LocationBengaluru, Karnataka 560038Contact Details:VidhyaHuman Resources Manager
Job Title
Performance Marketing