Job Title

AREAS OF RESPONSIBILITIES Content Strategy & Planning • Develop and implement a comprehensive content strategy aligned with the brand's ethos, marketing goals, and business objectives.• Drive a content calendar across channels (digital, print, social, in-store) to ensure consistent storytelling and timely execution.• Translate the brand’s unique philosophy into compelling narratives that strengthen its premium positioning. Leadership & Team Management • Build, mentor, and manage a team of writers and content creators.• Foster a collaborative and innovative environment to encourage creativity and excellence within the team.• Work closely with cross-functional teams, including visual design, marketing, design, and digital to ensure content aligns with broader brand initiatives. Creative Direction & Execution• Oversee the creation of high-quality, on-brand content, including campaign concepts, social media content and copy, video scripts, newsletters, and lookbooks.• Maintain the brand’s distinctive voice and visual language across all touchpoints.Analytics & Optimization • Use data-driven insights to measure content performance and inform future strategies.• Stay updated on industry trends, consumer behavior, and emerging platforms to keep the brand relevant and forward-thinking. WHAT WE ARE LOOKING FOR • 10+ years of experience in content creation, editorial leadership, or brand storytelling, preferably in fashion, lifestyle, or luxury brands.• Strong understanding of premium brand positioning and storytelling for a discerning audience.• Exceptional writing and editing skills, with a keen eye for detail and design.• Proficiency in managing content for both digital and traditional platforms. REQUIRED TALENT COMPETENCIES & CHARACTERISTICS• High degree of self-awareness / authenticity / shows vulnerability.• Self-starter and Ability to lead and inspire. Strong sense of ownership and purpose• Collaborative - Ability to influence without authority; and to communicate effectively with a diverse set of stakeholders.