Job Title

Job Title: Content Specialist – DigitalLocation: BangaloreKey Responsibilities●Lead Generation & NurtureCreate persuasive copy for Meta ads, WhatsApp journeys, and other performance marketing channels.Develop nurturing content that builds trust and moves prospects through the funnel.●Research-Based ContentTranslate consumer insights, industry trends, and market data into engaging narratives. Develop research-backed content such as explainer articles, bite-sized insights, and infographics.●Digital & Creative ContentConceptualize and produce topical campaigns, thought leadership pieces, and trend-driven storytelling.Collaborate with design teams to turn content into visually engaging formats like infographics, social posts, and video scripts.●Collaboration & OptimizationWork closely with marketing, performance, and design teams to ensure alignment with brand voice—trustworthy, expert, and approachable. Continuously test, analyze, and refine content based on campaign performance and consumer behavior.Requirements● 4–7 years of experience in digital content creation, preferably in performance marketing, consumer tech, fintech or home services.● Proven ability to craft content that drives leads, nurtures prospects, and builds consumer trust.● Strong skills in research, insights, storytelling, and simplifying complex information.● Experience creating multi-format content (short-form, infographics, video scripts, topical campaigns).● Familiarity with analytics, A/B testing, and digital campaign optimization.● Knowledge of renewable energy or sustainability is a plus.● Exceptional command of language and attention to detail.● CTC: 10 - 15 LPA CTC