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Job Description for Digital Marketing Mgr. :-Key Responsibilities:- Develop, execute, and manage PPC campaigns across multiple platforms, including Google Ads, Meta Ads (Facebook/Instagram), and others to maximize ROI- Lead and oversee SEO strategies, including on-page and off-page optimization, keyword research, and link-building initiatives to drive organic traffic and improve search engine rankings- Create, monitor, and optimize ad performance with a focus on increasing conversions and reducing cost per acquisition (CPA)- Conduct competitor analysis and stay updated on industry trends, algorithm updates, and emerging tools- Collaborate with cross-functional teams (content, creative, sales) to ensure alignment with marketing goals and campaign objectives- Analyze and report on campaign performance, generating insights for future optimization- Manage digital marketing budgets and allocate resources effectively across PPC and SEO activities- Oversee the implementation of A/B testing, landing page optimization, and audience targeting strategies- Mentor and lead a small team of junior digital marketing specialistsKey Skills & Qualifications:- Prior 2-3 years of experience in a digital marketing managerial role- Proven expertise in PPC management (Google Ads, Meta Ads) with a deep understanding of bid strategies and audience segmentation- Strong knowledge of SEO principles, including technical SEO, keyword strategy, and content optimization- Proficient with tools like Google Analytics, Google Tag Manager, SEMRush, Ahrefs, and other digital marketing platforms- Analytical mindset with a focus on ROI-driven campaignsEducational Qualification:- Bachelor’s degree in Marketing, Business, or related field. Advanced certifications in Google Ads, SEO, or digital marketing will be a plusSpeak With Employer:- /"+91 96501 20895/" , /"+91 95604 00635 /" , /" +91 92665 37799 /"