About the Role We are seeking a creative, analytical, and performance-driven Copywriter to join our team. The ideal candidate will craft compelling ad scripts and copy for high-impact performance campaigns across platforms such as Facebook and Google . If you excel at blending creativity with data-driven optimisation, this role is perfect for you. Key Responsibilities 1. Script writing for Performance Ads • Develop engaging, persuasive, and conversion-focused video ad scripts. Understanding of how to improve hook and hold • Tailor scripts to suit platform-specific performance formats. 2. Ad Copy writing • Write clear, impactful, and high-performing copy for social media and search campaigns. 3. Trend & Audience Analysis • Stay updated on industry trends, platform updates, and audience insights. • Integrate learning into creative development. 4. Performance Optimisation • Monitor key ad metrics and identify opportunities to refine creatives. • Continuously iterate scripts and copy to improve performance. 5. Creative Collaboration • Work closely with designers and video editors to ensure seamless translation of scripts into compelling videos/visuals. 6. Shoot Participation • Attend shoots to guide execution and align the final output with the creative vision. 7. Performance Analysis • Use campaign data to evaluate effectiveness and evolve creative strategy. Requirements • Bachelor’s degree in Mass Media, Copy writing, Advertising, or related fields (preferred, not mandatory). • Minimum 1 year of experience in copy writing, preferably for D2C brands or in performance-marketing (in agencies) • Strong understanding of Facebook and Google ads, including creative best practices. • Ability to combine creative storytelling with analytical decision-making. • Excellent command of English and Hindi with strong narrative skills.
Job Title
Copywriter