Job Title

Job TitlePerformance Marketing Manager (D2C & Marketplaces)MIN EXP : 2–5 years of hands-on experience in performance marketing.LocationNew Delhi (On-site / Hybrid)CompanyDA RAKE LUXEZ – Luxury Perfume BrandAbout the RoleDA RAKE LUXEZ is a premium perfume brand focused on building a strong D2C presence alongside leading marketplaces. We are looking for a Performance Marketing Manager who will take complete ownership of paid advertising across Meta, Google, Amazon, and Flipkart, with a clear focus on ROAS, scalability, and profitable growth.This role is performance-first, not social media posting or branding.Key ResponsibilitiesPaid Advertising & GrowthPlan, execute, and optimise paid campaigns on:Meta Ads (Facebook & Instagram)Google Ads (Search, Shopping, YouTube)Amazon Ads (Sponsored Products, Sponsored Brands)Flipkart AdsManage daily budgets, scaling decisions, and campaign structure.Drive profitable ROAS while balancing growth and acquisition costs.Strategy & Funnel OwnershipBuild and optimise full-funnel strategies (cold, warm, remarketing).Improve conversion rates through landing page and offer insights.Plan offers, bundles, and promotions to increase AOV and repeat purchases.Creative & Testing DirectionGuide ad creatives by suggesting hooks, angles, messaging, and formats.Work with designers/content creators (no designing required).Test creatives aggressively and scale winning ads.Data, Reporting & OptimisationTrack KPIs such as ROAS, CPA, CTR, CPC, AOV, and conversion rate.Maintain daily and weekly performance reports.Identify underperforming campaigns and take corrective actions quickly.Marketplace PerformanceOptimise product listings and ads on Amazon & Flipkart for better visibility and conversions.Coordinate with operations/marketplace teams for stock, pricing, and promotions.What This Role Is NOTNot social media management or postingNot influencer marketingNot graphic designing or video editingNot brand-only marketing without performance accountabilityRequired Skills & Experience2–5 years of hands-on experience in performance marketing.Proven experience running ads for D2C or e-commerce brands.Strong understanding of Meta Ads Manager, Google Ads, and at least one marketplace ad platform.Ability to analyse data and make budget decisions independently.Experience with beauty, lifestyle, FMCG, or luxury brands is a plus.Tools & Platforms (Good to Have)Meta Ads ManagerGoogle Ads & Google AnalyticsAmazon Seller Central / Flipkart Seller HubShopify / D2C websitesExcel / Google Sheets for reportingWhat We ExpectOwnership mindset (this is not a “just run ads” role)Comfort with budgets and accountabilityClear communication and structured thinkingFocus on long-term brand growth, not shortcutsWhat We OfferOpportunity to work with a growing luxury brandHigh ownership and decision-making powerCompetitive salary based on experiencePerformance-based growth opportunitiesHow to ApplyPlease share:Your CVPlatforms you have handledApproximate budgets managedExamples of performance results (ROAS / CPA screenshots preferred)