Job Title

Designation - Performance Marketing Manager.Job Location - Phoenix Mall, KurlaJob Type - Full-Time (Work from Office)Work Exp - 1yearsSalary - As per industry standardsTiming - Mon-Fri (10.30am to 8pm)Criteria – Past experience in a performance marketing agency is a must.Job Description :This role will strategize and execute paid media strategy across all digital channels. The primary goal would be to acquire quality users and drive ROI for our clients.Specifically :– Create, manage and optimize paid campaigns across all digital channels including Google, Facebook, Instagram, YouTube, Programmatic, Amazon, Affiliates, and others.– Drive hands-on campaign setup, management, and optimization including A/B testing of targeting, landing pages, and more to ensure revenue maximization and cost minimization– Perform ongoing paid keyword discovery, expansion, and optimization– Work with the tech team to optimize programs, campaigns, and landing pages, based on the real-time performance and ROI goals– Coordinate with the creative team to get creatives & ad-copy made for ads– Revenue, CAC, and LTV analysis and leverage data to optimize paid funnel to maximize revenue and Revenue/Cost for our client.Technical Skills :– 1 years of hands-on paid campaign and media-budget management experience with digital agency– Proven experience in running performance campaigns (CPC, CPA, CPL, ROAS, etc) across Google, Facebook, YouTube, Bing, Programmatic, Affiliates, and others– Proven experience in running display campaigns across ad networks– Experience with tools including Google Adwords, Keyword tools, Google Analytics, FB Ads/Business Manager, YouTube Ads, DV360, and others as well as with Marketing Automation Tool like Hubspot/Agile CRM, etc.– Experience running paid campaigns with lead gen & purchase optimization– Basic knowledge of WordPress/Shopify & any kind of Marketing Automation/CRM tool would be plusPreferred :– Prior experience in handling performance campaigns viz; Conversion campaigns for; Ecommerce, App Install & Lead Gen Campaign– Experience in running (BLS) Brand Lift Study/R& F campaigns across digital channels would be a big plusBehavioral Skills/Traits :– High ownership and ability to work with minimal supervision– Creative thinking– Strong written and verbal communication– Great ability to multi-tasking and prioritize– Ability to collaborate across stakeholders– Exceptional interpersonal skills that will aid in the execution of duties– A Dynamic Marketer who knows how to manage the agency’s entire paid media execution work efficiently– Should have previously demonstrated the ability to prioritize and meet deadlines when working on multiple projects with tight deadlines.– The successful candidate should be customer-oriented ensuring customer expectations are always met by the marketing department.