Job Title

Job Title - Automotive Content Manager / SEO Strategist (AI-Focused)Role SummaryWe are seeking an automotive-savvy content and SEO professional who understands auto parts, vehicle fitment, and the U.S. automotive aftermarket, along with modern search optimization including AI-driven and generative search.This role sits at the intersection of automotive knowledge, content strategy, SEO execution, and next-generation search behavior. The ideal candidate is focused not only on ranking content today, but on positioning our catalog and brand for how customers will search, compare, and purchase through AI assistants and answer engines.Automotive experience or being a genuine automotive enthusiast is a strong plus for this role.Core ResponsibilitiesAutomotive Content CreationCreate accurate, high-quality content for:Auto parts category pagesProduct pagesFitment-specific pages (year, make, model, engine)Educational content such as guides, FAQs, and troubleshooting articlesTranslate technical automotive information into clear, buyer-friendly languageEnsure content reflects real-world repair logic, not generic fillerMaintain consistency and accuracy across brands, vehicle platforms, and categoriesSEO Strategy and ExecutionOwn hands-on SEO execution, including:Keyword research and search intent mappingInternal linking strategies and content silosMetadata optimizationHeader structure (H1 through H4)Image optimizationExecute technical and structured SEO fundamentals:Schema markup (FAQ, Product, Breadcrumb, How-To)Breadcrumb and category hierarchy logicIndexation and crawl considerations at the content levelUnderstand off-page SEO fundamentals:Quality-focused backlink strategiesContent designed to earn links naturallyCollaboration with developers and technical teams to preserve SEO intentAI, AEO, GEO, and Next-Generation Search OptimizationUnderstand where search is going, not just where it has beenWorking knowledge of:Answer Engine Optimization (AEO)Generative Engine Optimization (GEO)AI Consumption Optimization (ACO)Understand how content is consumed by:Google SGEChatGPT-style assistantsVoice assistants and autonomous shopping agentsStructure content so AI systems can:Understand vehicle fitment and compatibilityCompare product options accuratelyIdentify pricing, warranty, and trust signalsUse AI tools to:Assist and accelerate content creation responsiblyScale content without sacrificing accuracyImprove efficiency while maintaining automotive precisionAutomotive and Market KnowledgeStrong understanding of automotive parts categories such as:IgnitionBrakingSuspensionMaintenance and service itemsClear understanding of:OEM versus aftermarket positioningFitment logic and compatibility requirementsFamiliarity with the U.S. automotive aftermarket, including:Customer expectations and buying behaviorPricing sensitivityWarranty importanceTrust, authority, and brand credibility signalsAbility to write content that resonates with real automotive buyers, not just search enginesRequired Skills and ExperienceMust-Have Qualifications3 to 4+ years of hands-on experience in:Content writingSEO execution (not theoretical)Demonstrated automotive knowledge through:Professional automotive experience, orDeep hands-on exposure and genuine interest in vehicles and auto partsProven ability to rank content in competitive search environmentsStrong written English for the U.S. marketComfortable working with AI tools and evolving content workflowsStrongly PreferredAutomotive e-commerce or auto parts catalog experienceFitment-driven website or platform experienceExperience optimizing content for featured snippets, FAQs, and AI-generated answersStrategic mindset with the ability to think beyond task executionAutomotive Enthusiast BonusHands-on experience working on vehiclesStrong personal interest in cars, trucks, or motorsportsAbility to naturally understand how real customers think about repairs, upgrades, and maintenancePersonal QualitiesCurious and forward-thinking, staying current on SEO and AI changesDetail-oriented with respect for automotive accuracyBusiness-minded, understanding that content exists to drive sales and trustComfortable operating in fast-changing environmentsSelf-directed and accountable for outcomes, not just deliverablesWhy This Role MattersSearch behavior is changing rapidly. AI assistants increasingly influence purchasing decisions based on content clarity, fitment accuracy, trust signals, warranty information, and pricing transparency.This role ensures our automotive catalog becomes the best possible answer for both traditional search engines and AI-driven buying decisions shaping the future of automotive e-commerce.