Work Location: Kharghar, Navi Mumbai Workdays: 5 days work week Work Experience: 3-4+ years Key Skill Set: Facebook Ads, Google Ads, Client Handling, Team Handling, Excel, Media Planning, Shopify Development would be an additional plusKey Responsibilities:Performance Marketing for D2c brands:Responsible for setting the overall performance marketing and acquisition strategy, including planning, budgeting, reporting, and execution across channels. Manage all efforts and goals on digital paid media: Facebook Ads, Google Ads Create and implement a digital marketing strategy to drive awareness, traffic, conversions, and revenue Close monthly performance plans internally and with the agency to meet monthly targets. Execute, track, and optimize campaigns daily/weekly with the agency. Report on performance as per the decided formats. Responsible for working with internal teams to create ad copies & assets. Set up attribution models, and multi-channel tracking and develop robust performance reporting framework, analytics, and ROI tracking for our digital channels to continually optimize and improve our marketing investments. Drive marketing effectiveness through continuous A/B testing, innovation using different platforms and new products/formats, active co-creation, and planning. Plan and execute the paid social media strategy along with the social team.Team & Client handling:Responsible for being the POC for the client and taking weekly review meetings with them. Being in constant touch with the client for all sorts of requirements. Guiding the team and taking regular team meetings to ensure smooth execution.
Job Title
Paid Media Manager