Job Title

Hiring for Senior Manager / Ass Director - MarketingLocation: Bangalore/RemoteKnowledge and ApplicationExpertise in external client facing marketing and communications.Expertise in supporting business development proposals.Understanding of clinical research organization operations.Key Responsibilities and AuthoritiesCandidate - Marketing will lead external communications and client-facing marketing for the organization’s Biometrics function. The role will be responsible for positioning the organization as a credible, differentiated biometrics partner to pharmaceutical, biotech, and MedTech clients, while enabling business development through high-quality marketing support. Prior experience within a CRO or clinical research environment is strongly preferred.Job ResponsibilitiesThe responsibilities for the role are as mentioned below:Marketing Strategy & PositioningDevelop and execute external marketing strategies for Biometrics services including Biostatistics, Statistical Programming, Data Management, and any other related offerings.Articulate clear, differentiated value propositions aligned with client needs and market trends.Partner with commercial and delivery leaders to align marketing priorities with business growth objectives.Client Facing Marketing & Business development supportLead marketing support for RFPs, RFIs, client pitches, and strategic pursuits.Develop and maintain high-quality client-facing materials including capability decks, proposals, case studies, and solution briefs.Support account-based marketing initiatives for priority and strategic clients.Collaborate closely with Business Development and Client Partner teams to improve win rates and market penetration.Industry presence & thought leadershipPlan and execute marketing activities for industry conferences, scientific forums, and client events.Enable senior biometrics leaders to build external visibility through speaking engagements and publications.Monitor competitive positioning and market trends to refine messaging and differentiation.Digital Marketing & AnalyticsOversee digital marketing initiatives including website optimization, content campaigns, and lead generation efforts.Track and analyze marketing performance metrics to assess effectiveness and inform decision-making.Manage relationships with external agencies and vendors as required.Stakeholder Collaboration & Team LeadershipPartner with Biometrics and Commercial teams to ensure accuracy and alignment.Act as a bridge between scientific teams and commercial stakeholders.Governance & ComplianceEnsure all marketing and communication materials comply with regulatory, legal, and confidentiality requirements applicable to CROs.Maintain robust review and approval processes for external-facing content.Uphold ethical marketing standards consistent with clinical research best practices.Communication & Brand ManagementOwn communication channels (internal & external) including website content, brochures, thought leadership assets, and social media.Ensure consistent, compliant, and scientifically accurate messaging across all external touchpoints.Drive development of thought leadership content such as white papers, blogs, webinars, and conference materials.Manage public relations activities including press releases, awards submissions, and industry visibilityQualifications & Certifications Education QualificationBachelor’s degree in marketing, Life Sciences, Business, or a related field.Advanced degree (MBA or equivalent) preferred.Skills & CompetenciesStrong strategic thinking and execution capability.Excellent written and verbal communication skills with scientific credibility.Ability to translate complex technical concepts into clear, client-relevant messaging.High executive presence and stakeholder management skills.Results-oriented with strong analytical and project management capabilities.Experience12 to 16 years of progressive marketing experience within CROs, clinical research, life sciences, or related services.Demonstrated experience in client-facing marketing, proposal support, and RFP management.Strong understanding of clinical research and biometrics services.Experience working with global clients and cross-functional teams.