Job Title

Experience: 2–4 years Industry: Fashion / Apparel / D2C / E-commerceRole OverviewWe’re looking for a performance-driven Meta Ads Expert with hands-on experience in fashion or D2C brands. The role focuses on scaling revenue through high-converting Meta (Facebook & Instagram) ad campaigns, creative testing, and data-led optimization.You should understand fashion buying behaviour, trends, creatives, and how to turn content into sales.Key ResponsibilitiesPlan, launch, and scale Meta Ads (Sales/Conversion focused campaigns)Manage full-funnel campaigns: Prospecting, Retargeting & ScalingWork closely with the creative team to:Brief UGC creators & designersTest hooks, formats, angles & messagingOptimize campaigns for ROAS, CPA, CTR & AOVHandle:Audience strategy (interest, LALs, retargeting)Budget allocation & scalingCreative testing frameworksAnalyze performance using Ads Manager & GAStay updated with Meta algorithm changes & best practicesCoordinate with website/tech team for tracking & pixel healthMust-Have SkillsProven experience running Meta Ads for fashion or D2C brandsStrong understanding of:Conversion campaignsAdvantage+ vs Manual setupsCreative testing & scalingExperience working with UGC & influencer contentData-driven mindset with clear reporting & insightsAbility to independently manage ad accounts end-to-endGood to HaveExperience with brands doing ₹5L+ monthly ad spendKnowledge of Shopify & basic CROUnderstanding of fashion seasonality & launchesExperience with multiple collections / dropsWhat We’re Looking ForSomeone who thinks like a business owner, not just an ad operatorStrong communication & ownership mindsetComfortable working in a fast-paced fashion startupObsessed with performance, testing & improvementWhy Join UsWork with a growing premium fashion brandCreative freedom + performance ownershipOpportunity to scale ad spends & brand visibilityDirect impact on revenue & growth