Job Title

We’re looking for a results-oriented D2C Website Manager to lead and optimise our online store. This role is responsible for end-to-end ownership of the website, ensuring a seamless shopping experience, maximising conversions, and driving revenue growth.Key Responsibilities:1. Website Operations & ManagementManage the day-to-day operations of the D2C website (Shopify)Ensure website uptime, speed, and mobile responsiveness.Coordinate with developers/designers for bug fixes, new features, and upgrades.2. Content & MerchandisingPlan and upload banners, product listings, pricing, offers, and promotions.Maintain updated product catalogues with accurate descriptions, images, and SEO-optimised content.Work with creative teams for assets and campaigns.3. Customer Experience & CRO (Conversion Rate Optimisation)Monitor user journey & behaviour using analytics tools (GA4, Hotjar, etc.).Implement A/B testing and UX improvements to increase conversions.Ensure smooth checkout, payment gateways, and returns processes.4. Marketing & Campaign SupportIntegrate and coordinate website with performance marketing campaigns (Meta, Google, Email, Influencers).Manage landing pages and track campaign performance & attribution.Support SEO/SEM and retargeting strategies.5. Analytics & ReportingOwn website KPIs: traffic, conversion rate, AOV, bounce rate, ROAS contribution.Generate weekly/monthly performance reports and actionable insights.6. Compliance & IntegrationsEnsure website complies with legal, privacy, and security norms.Oversee integrations with CRM, ERP, inventory, and logistics systems.Key KPIs / Metrics:Website traffic & quality of visitorsConversion rate & AOVBounce rateCart abandonment rateContribution to overall sales revenuePage load speed & uptimeQualifications & Skills:Bachelor’s degree in Marketing, E-commerce, Business, or related field.3–6 years of experience managing D2C or e-commerce websites.Hands-on with Shopify/Magento/WooCommerce or other CMS platforms.Strong understanding of digital marketing channels (SEO, SEM, social, email).Proficiency in analytics tools (Google Analytics, GA4, Data Studio).Knowledge of UX/UI best practices and CRO.Excellent project management and cross-team coordination skills.Preferred:Experience in FMCG/Beauty/Fashion/Consumer Goods brands.Knowledge of CRM, marketing automation, and retention tools.