Job Title

Brand Manager – Mobile ProductsRole overviewOwn brand strategy, content and campaigns for the mobile product portfolio, driving awareness, preference and business growth across online and offline channels.Key responsibilitiesWork as part of the GTM strategy team to drive long-term and short-term business growth for smartphones and other mobile products.Strategize and plan brand visibility across digital, e-commerce, retail and on-ground touchpoints, with a sharp focus on Gen Z and young audiences.Lead content development across channels: brand films, digital videos, static creatives, social content, website/App assets, e-commerce A+ content, product pages and launch toolkits.Translate product propositions into sharp messaging, narratives and briefs for internal creative teams and external agencies.Plan, develop and execute 360° product campaigns (launch and always-on) including media planning inputs, asset roadmaps, content calendars and integrated funnel journeys.Drive end-to-end campaign execution: briefing, creative development, production coordination, trafficking, go-live, in-flight optimization and post-campaign reviews.Partner with performance marketing, e-commerce and sales teams to boost metrics such as reach, engagement, CTR, GV and conversion rates through content and campaign experiments.Work closely with PR partners to build brand narrative, manage announcements and amplify key launches for mobile products.Engage with influencers and KOLs relevant to smartphones and tech to drive positive sentiment, reviews, unboxings and social buzz.Activate new avenues for visibility by collaborating with platforms, retailers and distributors for co-branded campaigns, merchandising and in-store communication.Track competition, consumer trends and platform insights in the mobile category to refine positioning, content and campaign strategies.Build and mentor the brand management and content function under the marketing vertical over time.Qualifications:4–6 years of brand management experience in consumer products; experience in smartphones/mobile or fast-moving tech brands preferred. MBA in Marketing or equivalent from a Tier-1 or Tier-2 business school.Preferred Skill Set:Strong understanding and passion for brand building, content creation and campaign management in digital-first environments.Ability to convert product specs into sharp, consumer-facing stories and assets tailored for different platforms.Highly analytical approach with comfort in reading dashboards and building hypotheses around creative and campaign performance.Ability to work in high-pressure, fast-paced launch cycles and dynamic environments.Strong ownership, collaboration skills and ambition to grow with the brand.