Job Title

Associate Manager - Production | MAF Retail Role Purpose:The Associate Manager - Production oversees the Carrefour UAE online platform, including the website and application. This role is responsible for developing, editing, and maintaining all data and content across the platform. Key duties include creating and managing campaign pages, product listing pages, product badges, and vouchers. The Associate Manager ensures that promotional and informational content is effectively presented and published, optimizing the online customer experience.Role Details – Key Responsibilities and Accountabilities:Content Maintenance & Optimization:Create, implement, and optimize online content and campaigns for the Carrefour UAE website and application using the CMS platformDesign & manage campaign pages, product listing pages, & digital leaflets in line with plansCurate and refine content to improve the discovery experience for online shoppersEnsure timely updates and relevance of content across category pages and the Home PagesOversee the management of product badges, vouchers, and all promotional contentCampaign Execution & Analysis:Monitor and analyze campaign performance, resolving issues related to banner naming and landing page accuracyTrack progress and metrics to ensure alignment with campaign goals and optimization of Banner CTRs and CTTsCollaborate with the Analytics team to leverage data and insights for optimizing campaigns and reporting resultsSupport in analyzing category trends and performance to inform campaign strategies and seasonal promotionsCross-Functional Collaboration:Partner with the Corporate Onsite Marketing team to implement central campaigns and optimize product featuresWork closely with Content and Creative teams to develop and execute promotional campaignsCoordinate with commercial teams to support market-specific promotions Performance & Goals:Strive to meet or exceed targets for Order, AOV, GMV, Home Page Conversion Rate, Banner CTR, and Banner CTTFocus on driving orders and improving the overall effectiveness of banners and promotions Operational Flexibility:Be flexible with work timings as needed to manage and refresh campaigns according to the marketing calendarConsumer Behavior Insight:Analyze online versus offline shopping behaviors to enhance the online shopping experience and drive commercial impactTailor content and communication strategies based on various target audience segmentsDefinition of Success Measured by KPIs against the targets (On-Time execution)Functional/Technical CompetenciesExpertise in managing online content and campaigns for websites and applicationsExperience with CMS platforms and basic knowledge of HTMLExcellent problem-solving abilities and high attention to detailEffective communicator with strong interpersonal skills for engaging various stakeholdersAbility to work autonomously with a curious and open mindset, ready to explore diverse topicsTeam player with a high degree of self-motivation, capable of thriving in a fast-paced culturePluses:Analytical skills with the ability to extract insights from data sets using tools like Google Analytics and Tableau.Proficiency in Adobe Photoshop, HTML, and Microsoft Office Suite, including MS ExcelQualification, Experience & Skills:Minimum Qualifications/educationBachelor’s degree in marketing, engineering, business administration, or a related fieldMinimum experience3-5 years of experience in website content creation and management3-5 years of experience with CMS platforms and HTMLExperience in the retail industry is a plusSkillsProficiency in Microsoft Excel, Tableau, Google Analytics for data analysis and reportingFamiliarity with JIRA and Asana is advantageousExperience with CMS platforms and basic knowledge of HTMLProven expertise in developing online content and campaigns for websites and applicationsProficiency in Adobe Photoshop, HTML, and Microsoft Office Suite, including MS Excel is a plus.Preferred LanguagesEnglish (Full professional proficiency)Disclaimer: This role description reflects the general details considered necessary to describe the principal responsibilities of the role identified and shall not be construed as an exhaustive description of all the work requirements inherent to success in the role.