Job Title

Role: Marketing Intern – SEO, Market Research, Content OperationsDepartment: MarketingReporting To: Assistant Manager – MarketingLocation: Ahmedabad (On-site)Direct Apply link: Full-time | Internship (6 Months) This internship includes the potential for a full-time role based on performance and organizational alignment.Key ResponsibilitiesSEO Execution & Content Optimization (40%)• Conduct keyword research, competitor analysis, and SERP benchmarking.• Support on-page SEO tasks, including metadata updates, internal linking, formatting, and semantic improvements.• Assist the Content Writer with briefs, outlines, and optimization guidance.• Track backlink opportunities and monitor link-building progress.• Assist with content strategy through trend research and idea generation.• Support the management of content calendars and publishing schedules across digital platforms.• Partner with the Content Writer to enhance content quality through keyword research, optimization opportunities, and SEO recommendations.Market & Competitive Research (30%)• Research MedTech and Digital Health companies to support positioning and marketing initiatives.• Study competitor offerings, messaging, content formats, and customer targeting.• Maintain structured research documentation that supports ongoing marketing strategy.• Assist in mapping category trends, audience insights, and industry benchmarks.Marketing Coordination & Platform Support (20%)• Maintain content and SEO tracking sheets, workflow logs, and publishing calendars.• Support basic website or landing page updates via WordPress or CMS plugins.• Coordinate with internal teams (design, development, content) to ensure timely delivery of assets and campaign readiness.Analytics & Reporting (10%)• Track campaign and web performance using Google Search Console, Analytics, SEMrush, etc.• Prepare weekly reports summarizing insights, rankings, and recommendations for continuous improvement.Key Requirements• Graduate in Marketing, Business, Mass Communication, MBA• Strong analytical and research skills, with an interest in problem-solving and learning how to turn data into actionable insights.• Basic understanding of SEO, keyword research, and content optimization, or willingness to learn quickly.• Interest in content operations, including briefs, outlines, formatting, and optimization alignment.• Familiarity with marketing analytics tools (Google Search Console, Google Analytics, SEMrush, etc.) basic exposure or willingness to upskill.• Comfort working with Google Sheets/Excel, tracking datasets, and maintaining structured documentation.• Strong written and verbal communication skills.• High attention to detail, accuracy, and structured thinking.• Ability to manage multiple tasks, stay organized, and deliver within timelines.• Curiosity about MedTech / Digital Health and enthusiasm for learning industry trends.What You’ll Gain• Hands-on experience with SEO tools, content optimization, analytics platforms, and CMS tools.• Exposure to MedTech industry research, positioning frameworks, and marketing execution.• Opportunity to collaborate with the marketing team across strategy, content, analytics, and operational processes.• A strong foundation in data-backed digital marketing and research-based execution.