Job Title

Job Title: Head of Growth (Marketing & Sales)Company: Uncover Wellness Reporting To: Founder / CEO Location: Gurgaon (preferred) / multi-city exposureRole OverviewUncover Wellness is looking for a Head of Growth to drive customer acquisition and first-conversion–led revenue growth across clinics. This role will own the end-to-end growth funnel from lead generation to first treatment or package conversion.The position focuses on efficient acquisition, performance marketing, and strong first conversion by tightly integrating marketing, inside sales, and on-ground clinic teams.Note: This role does not own retention, repeat revenue, or long-term LTV programs. It is a hands-on execution role, not a pure strategy or brand role.Scope of OwnershipLead Generation → Consultation → First Treatment / Package ConversionRepeat revenue, retention, and long-term LTV are outside the scope of this role.Key Responsibilities1. Growth & Revenue Ownership (First Conversion)Own topline growth from new customer acquisitionDrive conversion funnels:Lead → ConsultationConsultation → First Treatment / PackageBuild clinic-wise and city-wise monthly growth plansEnsure scalable, predictable growth aligned with unit economics2. North Star Metrics OwnershipOwn and track key growth metrics, including:Customer Acquisition Cost (CAC)Return on Ad Spend (ROAS)Conversion metrics:Lead → ConsultationConsultation → TreatmentTreatment → First-cycle package / upsellMetrics must be tracked channel-wise, clinic-wise, and city-wise.3. Marketing & Demand GenerationOwn performance marketing across:Meta (Facebook/Instagram)GoogleYouTubeAffiliates / marketplacesScale lead volume while maintaining CAC and ROAS disciplineCollaborate with creative and brand teams on:MessagingOffersCreativesLanding pagesDrive continuous experimentation and optimisation4. Sales & Conversion ManagementOwn inside sales, tele-consultation, and clinic-level conversion performanceImprove:Lead response timeConsultation show-up ratesConsultation-to-treatment closure ratesDefine sales processes, scripts, incentives, and training frameworksWork closely with clinic managers and doctors to improve on-ground conversion5. Funnels, CRM & SystemsOwn online and offline growth funnelsEnsure strong CRM hygiene, including:Lead attributionFollow-upsDrop-off and leakage analysisBuild dashboards for:Channel ROISales productivityClinic-level conversion performancePartner with product and tech teams to improve automation and reduce leakage6. Team Leadership & ExecutionBuild and manage:Performance marketing teams or agenciesInside sales leadershipSet clear KPIs, review cadences, and accountability frameworksFoster a numbers-driven, execution-focused growth cultureRequirementsMust-Have4–8+ years of experience in growth, marketing, or revenue rolesStrong experience across performance marketing and sales conversionBackground in high-consideration consumer services (healthcare, beauty, fitness, retail, edtech, etc.)Strong analytical mindset with hands-on funnel and conversion metrics ownershipExecution-first approach with high ownershipComfortable working closely with founders and cross-functional teamsGood to HaveExperience in clinics, healthcare, beauty, or aestheticsMulti-city growth experienceBuilt or scaled inside sales teamsExperience working with product or tech teamsWhat Success Looks Like (6–12 Months)Predictable and scalable customer acquisition engineImproved CAC and ROAS across channelsHigher conversion rates across the funnelA repeatable playbook for launching and scaling new clinicsStrong accountability across marketing and sales teamsWhy Join Uncover WellnessDirect exposure to the Founder and leadership teamOpportunity to build the growth engine end-to-endHigh ownership and high impact roleFast-growing, tech-enabled wellness clinic brand