Job Title

The Lead / SM – Real Estate Expansion (New Cities) is responsible for launching and scaling new markets. This role owns the entire process end-to-end — from micro-market to handover to the Projects team. It involves driving the strategy for new cities, conducting feasibility studies (rental benchmarks and supply mapping), building a strong consultant network, managing end-to-end site acquisition, and leading cross-functional execution to establish the brand quickly and sustainably.Key ResponsibilitiesNew Market Strategy & PlanningIdentify and evaluate potential new cities for expansion.Conduct deep-dive market feasibility (demographics, competition, rental benchmarks, legal environment).Create city-launch plans, including target locations and priority micro-markets.Site Sourcing & Deal MakingBuild a strong ground network of brokers, developers, and landlords across new cities.Identify, evaluate, and shortlist properties aligned with expansion strategy.Lead commercial negotiations and close deals with landlords.Due Diligence & ComplianceOversee due-diligence processes(DDR & LFR Process), documentation, and legal agreement closures.Ensure compliance with city-specific legal norms, licensing requirements, and statutory needs.Cross-Functional LeadershipDrive end-to-end execution with Projects, Design, Legal, Expansion, FinanceEnsure timely handover, construction readiness, and pre-opening readiness.Own the project timelines and deliver store openings as per AOP.Market Activation & StabilizationSupport launch marketing plans and local market activation.Monitor early performance and coordinate with Operations to ensure stability.Team & Stakeholder ManagementMentor regional teams during new-city rollouts.Present new-city feasibility and expansion progress to senior leadership.Required SkillsStrong negotiation and stakeholder managementExcellent communication and presentation skillsStrategic thinking with strong execution capabilityHigh agility and ability to work in ambiguous, new-market environmentsStrong analytical skills; proficiency in MS Office & market research toolsHigh travel readinessIdeal Candidate ProfileQualification: Postgraduate degree (Sales & Marketing / Strategy / Finance preferred)Experience: 15–18 years, with at least 4–5 years in new-market expansionsIndustry: Retail, QSR, FMCG, Co-working, or any multi-city expansion domain