Job Title

Job Summary The Creative Director will be a visionary and strategic leader within the Growth Department, responsible for driving user acquisition and brand engagement through high-performing visual and digital content. This role is crucial for defining the creative strategy across all paid channels. The ideal candidate is a hands-on leader who combines data-driven creative analysis with exceptional branding expertise to manage and mentor a team of designers while ensuring the highest quality of creative output. Reporting To: Head of Growth Department: Growth Employment Type: Full-Time Location: Hyderabad (On-site) II. Core Responsibilities The Creative Director will be responsible for the following key functions: • Creative Strategy & Analysis: o Develop and execute the overarching creative strategy specifically for performance marketing and paid channels (e.g., Google, Meta, TikTok, etc.). o Lead the function of creative analysis to derive insights from performance data (CTR, CVR, CPA) and translate them into actionable creative hypotheses. o Champion creative rework and rapid iteration based on performance metrics to continuously optimize campaigns. • Digital Marketing Leadership & Execution: o Own the creative strategy and execution across all digital marketing channels, leveraging a deep understanding of platform-specific best practices, audience targeting, and funnel optimization. o Ensure all creative initiatives are planned with a strong foundation in digital marketing principles to maximize reach and conversion effectiveness. • Creative Production & Oversight: o Oversee the end-to-end production of a diverse range of creative assets, including Video Ads, Static Banners, Email Templates, Website Design, and large-scale Brand Campaigns. o Ensure all creative output aligns with the established brand guidelines and maintains consistent quality across all digital touchpoints. o Maintain fluency with the latest creative tools and software to streamline the design process and maintain production efficiency. • Team Leadership & Management: o Lead, mentor, and manage a team of designers, fostering a culture of high performance, experimentation, and professional growth. o Conduct regular creative reviews and provide constructive feedback to elevate the team's skills and the quality of their deliverables. • Branding & Consistency: o Own and enforce all aspects of branding across digital assets, ensuring visual identity is strong, cohesive, and compelling. III. Required Qualifications • Experience & Education: o Bachelor’s degree (MBA preferred). o Candidates graduated from NIFT (National Institute of Fashion Technology) are strongly preferred. o Proven experience in a senior-level creative or art direction role, preferably focused on performance marketing and digital acquisition. (Years of experience are flexible, but a robust portfolio demonstrating high-impact work is mandatory). • Mandatory Skills: o Expertise in creative analysis and interpreting data to drive design decisions. o Deep understanding and practical experience in all aspects of digital branding. o Demonstrated ability in creative rework and rapid iteration cycles in a fastpaced environment. o Strong background in digital marketing creative strategy. IV. Preferred Qualifications (Nice-to-Have) • Prior successful experience working in the e-commerce industry. • Experience in a high-growth startup or scale-up environment. • Direct experience with A/B testing platforms and tools used for creative experimentation.