Job Title

I.JOB PURPOSE· Responsible to lead a series of product & develop an integrated marketing plan and deliver the same in required timelines in sync with Product and Marketing Objectives.II.KEY RESPONSIBILITIES- Understanding of TG and Developing New Product Launch Strategy for the concerned Category - Work on Market Analysis, competition mapping, consumer insights, Product Positioning &customer segmentation to develop Product Value Proposition and output Key Messaging - Create innovative strategies & input creative thoughts for campaigns that drive awareness, engagement and product adoption - Develop Integrated Marketing Communication plan with timelines and key responsibilities with 360 degree focus on ATL, BTL, Digital & Retail - Partner with cross functional teams like Product, Research, Brand, Media, digital, sales, retail Ecommerce to deliver New Product Launch & GTM strategy, - Plan budget for campaigns and optimum utilisation on channels with ROI in perspective. - Ensure quality and timely execution of entire campaign - Evaluate the campaign and imbibe learnings for future CampaignsPrefer candidates with 6 or more years of experience in handling premium product categories.