About EarthfulEarthful is a VC funded, FMCG company focused in the health and wellness space. We recently featured on Shark Tank India, and are on a mission to build India’s most trusted clean-label wellness brand.The founders (Sudha Gogineni and Veda Gogineni) are graduates from IIT Kharagpur and ISB with a multitude of experience across multinational companies & startups, such as Uber, Meesho, Deutsche Bank, ITC.Earthful is an early stage startup and hence the candidate will have the opportunity to work closely with the founders. We are looking for a candidate passionate about scaling a startup.We are looking for someone with a high sense of ownership & creativity, in handling content strategy, branding campaigns and marketing efforts for Earthful across different platforms.Position: Full-time onlyLocation: Full-time, Mumbai or Hyderabad OfficeRoles and Responsibilities: Ability to generate & analyse Consumer insights to improve Brand positioningAbility to run Branding campaigns end to end, including developing value proposition, creative communication, media distribution and tracking campaign ROIHaving a creative eye for unique marketing & branding concepts & passionate enough to take it to fruition, in the most cost-effective wayCoordinating with external agencies & internal teams to prepare creative briefs and media plans for campaigns while ensuring that brand guidelines are effectively followedLeading a team, setting goals and tuning them to give their best performanceConducting market research to stay up-to-date with consumer trends and preferences360 degree ownership of content calendars across multiple channels- Social media (Paid, Organic), Email, Whatsapp etc.Monitoring key metrics across campaigns to ensure effectivenessEvaluating the competitive landscape to identify opportunities and threats to the brand.Staying up-to-date with industry trends and best practices in branding and marketingSkill sets: 2+ years of experience in a similar fieldPrior experience in Content Strategy or Content Writing is preferred.Passionate about any creative skill eg: Graphic designing/Video editing/ Videography/Photography,etc.Creative aptitude in Visual designGood Communication skills - written and verbal.Strong MS office knowledgeBe a part of Earthful’s Family!@ /earthful.me/ @/company/earthfulme/
Job Title
Brand Manager