Job Title

Director of Growth – ScreenXchangeLocation: Pune, MaharashtraType: Full-TimeTravel Requirement: Up to 35%About the RoleThis is a key executive, entrepreneurial position responsible for defining, aligning, and executing the complete Go-To-Market strategy for Background Verification Products. You will own the revenue engine, driving growth through strategic brand positioning, effective lead generation, and scalable sales execution.Key Responsibilities1. Strategy & Vision (The Entrepreneurial Core)- Develop and own the overarching, integrated Sales and Marketing Strategy to achieve aggressive revenue and market share goals. - Conduct continuous market research, competitive analysis, and customer segmentation to identify new growth opportunities. - Define the ideal Customer Journey and Buyer Personas, ensuring all touchpoints (marketing and sales) are optimized for conversion. - Set and manage a unified Sales and Marketing Budget and be accountable for the ROI of all growth-related spend.2. Sales Leadership & Execution- Oversee the entire sales cycle, from lead qualification to deal closure and post-sale account management. - Establish clear sales targets, pipeline metrics, and forecasting methodologies. - Develop and implement scalable sales processes, training, and enablement materials (e.g., pitch decks, competitive intelligence). - Personally engage in high-value or strategic sales opportunities and key client relationships.3. Marketing Leadership & Brand- Drive all marketing initiatives, including Digital Marketing (SEO/SEM), Content Marketing, PR, Social Media, and Lead Generation campaigns. - Develop and maintain a strong, consistent Brand Identity and Messaging across all channels. - Oversee the selection and utilization of the MarTech/SalesTech Stack (e.g., CRM, Marketing Automation) to ensure data flow and reporting are seamless.4. Team & Operational Leadership- Recruit, mentor, and lead high-performing, collaborative Sales and Marketing teams. - Foster a culture of data-driven decision-making, using analytics to measure performance, identify friction, and inform strategy. - Establish Service Level Agreements (SLAs) between the sales and marketing teams to define lead quality, hand-off processes, and follow-up timelines.Required Skills & QualificationsThe individual for this role needs a rare combination of strategic vision and hands-on execution skills. 12 to 15 years of relevant experience.Technical & Hard Skills (The "Doer" Skills)- Full-Funnel Expertise: Deep understanding of the entire customer acquisition process, from awareness and lead generation (Marketing) to pipeline management and closing (Sales). - Data & Analytics: Proven ability to define key metrics (e.g., CPA, CLV, CAC, conversion rates), analyze data, and use it to drive strategic decisions. - CRM & MarTech Proficiency: Mastery of Customer Relationship Management (CRM) and Marketing Automation platforms - Financial Acumen: Experience with revenue forecasting, budgeting, and understanding P&L. - Market Research: Ability to conduct and interpret market, customer, and competitive analysis to inform strategic direction.Leadership & Soft Skills (The "Leader" Skills)- Strategic Thinking: Ability to see the big picture and translate company goals into actionable, measurable sales and marketing plans. - Exceptional Communication: Outstanding written and verbal communication skills, including public speaking, C-level presentations, and team motivation. - Conflict Resolution: Proven ability to manage disagreements and friction points between sales and marketing personnel, focusing everyone on the shared revenue goal. - Delegation & Empowerment: Ability to build a strong team and trust them to execute, focusing the leader's time on high-level strategy and coaching.Entrepreneurial & Global Acumen (Significant Plus)- Product-Market Fit Experience: Proven experience as an entrepreneur/founder of a software product company, or a senior leader responsible for successfully bringing new products or significant features to market. - Go-To-Market Architect: Demonstrated ability to build a comprehensive, repeatable, and scalable Go-To-Market (GTM) strategy from the ground up. - Entrepreneurial Drive: Highly autonomous, resourceful, and thrives in an ambiguous, fast-paced environment with a strong bias toward action, rapid iteration, and calculated risk-taking.