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Job Description - VelivoHR is looking for SEO Executive for one of their client who is a leading digital marketing agency in Mumbai. Location - Mumbai, Maharshtra. Key Responsibilities 1. SEO & AEO Strategy - Build and execute complete SEO and AEO strategies aligned with client goals. - Develop SEO roadmaps, keyword frameworks, topical authority plans, and content structures. - Identify growth opportunities through audits, competitor analysis, and trend monitoring. - Optimize for traditional search results as well as answer-based platforms. 2. On-Page Optimization - Perform detailed keyword research and implement keyword mapping across pages. - Optimize metadata, headings, URL structure, content hierarchy, and internal linking. - Ensure content quality through topical depth, E-E-A-T alignment, question-based writing, and answer-ready formats. - Implement structured data: FAQ, HowTo, Product, Article, Organization, Review, etc. 3. Technical SEO - Conduct complete technical audits to resolve issues related to crawling, indexing, Core Web Vitals, schema, canonicalization, redirects, sitemaps, and robots.Txt. - Work closely with developers to ensure technical best practices and site performance improvements. - Monitor site health, page experience, and speed optimization. 4. AEO (Answer Engine Optimization) - Optimize content for Featured Snippets, People Also Ask, AI Overviews, and conversational search. - Create clear, concise, answer-focused content structures (FAQs, How-To, Guides, Definitions). - Track visibility across multiple answer engines and optimize based on performance. 5. Off-Page SEO & Authority Building - Plan and execute link-building and digital PR initiatives. - Build high-quality backlinks through outreach, partnerships, and content promotion. - Monitor and maintain the health of backlink profiles. 6. Reporting & Analytics - Create detailed performance reports with insights, trends, and actionable recommendations. - Track keyword rankings, traffic patterns, conversions, and overall site performance. - Present insights to clients and internal stakeholders. 7. Collaboration & Leadership - Coordinate with content, design, media, and tech teams to ensure SEO alignment. - Guide junior team members and support in task allocation or quality checking as required. - Participate in pitches, proposals, and performance reviews for key accounts. Required Skills & Experience - 3–5 years of hands-on SEO experience with strong technical, on-page, and off-page expertise. - Proven experience in AEO, semantic search, structured data, and AI-driven search visibility. - Proficiency with SEO tools (GA4, GSC, Ahrefs, SEMrush, Screaming Frog, Moz, etc.). - Strong analytical skills and ability to interpret complex data. - Basic understanding of HTML/CSS/JS. - Excellent communication, documentation, and client-handling skills. Preferred Skills - Experience in ecommerce, large websites, or multilingual SEO. - Exposure to AI-based content optimization tools and automation. - Certifications in SEO, Analytics, or Digital Marketing are a plus.