Job Title

Job Role: Copywriter – Meta & Google (Performance & Brand)Role OverviewWe are looking for a copywriter who understands how people think on platforms, not just how brands speak.This role sits at the intersection of brand thinking and performance marketing. You will write copy that feels human, clear, and persuasive across Meta (Facebook & Instagram) and Google (Search, YouTube, Display) — with a strong focus on clarity, relevance, and conversion.Key ResponsibilitiesMeta (Facebook & Instagram)Write platform-native copy for:Reels, Stories, Feed, and CarouselsDevelop hooks, captions, CTAs, and on-screen text that:Stop the scrollFeel relatable, not salesyMatch the tone of real conversationsTranslate brand truths into short-form, high-impact messagingCollaborate with designers and video editors to ensure copy works with visuals, not against themAdapt copy for different audience segments, formats, and funnel stagesGoogle (Search, YouTube & Performance Max)Write high-intent, problem–solution copy for:Search ads (headlines, descriptions, extensions)YouTube scripts and overlaysPerformance Max asset setsMirror real user queries and concerns in copy (fit, comfort, price, trust, etc.)Focus on clarity, reassurance, and decision confidence — not hypeOptimise copy based on performance signals (CTR, CVR, engagement)What We’re Looking ForSkills & Experience2–5+ years of copywriting experience (agency or brand side)Hands-on experience writing for Meta and Google (mandatory)Strong understanding of:Platform behaviourPerformance marketing funnelsShort-form, conversion-oriented writingAbility to simplify complex ideas into clear, human languageComfort writing multiple variations at scale