Role: Marketing Manager – Community, Campaigns & Brand Growth Location: Delhi NCR (high offline involvement) Reporting to: Founder Role Type: Hands-on + StrategicRole Summary We’re looking for a *Marketing Manager who builds Basil as a brand, not just a page*. This role owns *offline visibility, community building, and high-impact online campaigns*, ensuring Basil’s vision reaches people consistently—on ground and on screen.You will act as the *bridge between brand, community, and growth*, translating Basil’s mission into meaningful consumer touchpoints.Key Responsibilities 1. Offline Marketing, Community & Brand Visibility (Core Focus) Build and scale partnerships with *gyms, colleges, corporate parks, wellness hubs, local communities and LSM - Local store marketing* Conceptualise and execute *on-ground activations*, pop-ups, samplings, marathons, fests, and fairs Own and execute *Basil-led events* (health fests, workshops, recipe sessions, community meetups) Design *college ambassador programs* and community-led growth initiatives Build and manage relationships with *local and national influencers* (fitness, lifestyle, Gen Z) Collaborate with media and city pages (SoDelhi, LBB, WhatsHot, etc.) Coordinate closely with *Ops* to ensure flawless on-ground execution Maintain an annual/quarterly calendar of *relevant events & participation opportunities*2. Online Marketing & Social Media Growth Own Basil’s *content strategy and content calendar* across platforms Scale *reach, engagement, and follower growth* with strong storytelling Collaborate with creators, freelancers, and designers to produce high-quality content Use *AI tools (GPT, etc.)* for ideation, captioning, campaign narratives, and speed Track content performance and continuously iterate based on insights Run and optimise *paid social campaigns* with clear budgets and ROI thinking3. Campaign Ownership & Execution Lead *festival-based, mission-driven, and launch campaigns* end-to-end Design *store launch playbooks*: pre-buzz, geo-targeted ads, influencer visits, LinkedIn storytelling Execute *customer retention & loyalty campaigns* (repeat, referrals, community loyalty) Own campaign planning: ideation → budgeting → execution → post-analysis Continuously experiment with creative formats to drive brand recall and love4. Online Presence & Listings Management Ensure Basil is listed, updated, and visually strong across *all discovery platforms* Drive *regular photoshoots and content upgrades* for listings and digital presence Maintain brand consistency across platforms and touchpointsKPIs & Success Metrics Growth in *followers, reach, and engagement* Brand recall and visibility*, starting with Delhi NCR Quality and consistency of offline presence & events Successful execution of store launches and campaigns Community growth (ambassadors, repeat engagement, collaborations)What a Day Looks Like Ideating on new campaigns and community ideas Talking to influencers, event organisers, and community partners Coordinating with ops for on-ground activations Reviewing content performance and refining strategy Aligning freelancers/designers for shoots and creatives Planning upcoming fests, workshops, and launches Overall: Thinking like a brand owner, not a task executor*Ideal Profile 3–6 years experience in *brand marketing/community/growth marketing* Strong offline marketing exposure (events, partnerships, activations) Hands-on with social media, content, and ads Comfortable coordinating multiple teams and vendors Creative, street-smart, execution-driven Passionate about health, lifestyle, and community-led brands
Job Title
Marketing Manager