Job Title

Marketing Operations Manager Big Data Exchange (BDX), A leading Pan Asian hybrid, hyperscale and edge solutions provider with assets located in Hong Kong, Singapore, Guangzhou, Nanjing, Indonesia and expanding footprints in SEA regions. Our hybrid ecosystem provides colocation, Enterprise Services, private cloud services, disaster recovery services, and interconnect solutions across cloud service providers, telcos, internet exchanges and major data centers. We power digital transformations and sustainability as part of our core values to provide mission-critical infrastructure for Enterprise IT workloads. To find out more, please visit Job Description The Marketing Operations Manager is a key individual contributor responsible for driving the scalability, efficiency, and performance of BDx’s global marketing operations. This role combines strategic thinking with hands-on execution across analytics, platforms, budget governance, lead management, and process optimization. The ideal candidate is data-driven, detail-oriented, and experienced in marketing systems, reporting, and cross-functional coordination.Duties & Responsibilities Operations & AnalyticsManage all aspects of global and regional marketing operationsMonitor marketing activities and performance metrics to ensure alignment with business goalsMonitor and optimize marketing performance through KPI tracking and dashboardsAnalyze data to assess trends, campaign ROI, and sales funnel efficiencyDeliver accurate, timely, and actionable reports to the marketing and leadership teamsMaintain data integrity across CRM and marketing automation platformsPlatform & Process ManagementManage and integrate marketing platforms: HubSpot, Salesforce (SFDC), SharePoint, OneDriveOversee CRM hygiene, automation workflows, and lead routingTroubleshoot and resolve platform issues in collaboration with IT/Tech OpsEstablish and enforce standard operating procedures and marketing best practicesLead Management & Funnel OptimizationDesign, track, and optimize the lead lifecycle: from MQL to SQLManage handoff processes between marketing and sales to ensure alignmentImprove lead scoring, segmentation, and nurturing flowsBudgeting & Vendor ManagementMonitor and manage the central and regional marketing budgetsTrack cost-effectiveness of campaigns and eventsLiaise with and manage third-party vendors and agency partnersEvents & Content InfrastructureCoordinate marketing operations for events, including post-event lead integrationManage internal asset libraries and external content management systemsEnsure all marketing materials are on-brand and up-to-dateUnderstanding of strategic brand managementUnderstanding of digital marketing and analyticsQualification and ExperienceBachelor’s degree in marketing, communications, or related fieldMBA or post-graduate certification in Marketing / Analytics is a plusProven experience in B2B marketing operations or similar for 7+ yearsData center, telecom, and other tech industry experience highly desirableProficiency with Microsoft tools (MS-Office, OneDrive, Teams)Experience with marketing automation (preferably Hubspot) and Salesforce. Certification is a bonusStrong data analysis skills and proficiency in Excel, Google Analytics, and BI dashboardsExperience in lead management, pipeline analytics, and campaign trackingFluent in written English and strong presentation skillsExposure to APAC markets, data and reporting would be an advantage