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Job Title


Digital Omnichannel Campaign Lead


Company : Hogarth Studios India


Location : Mumbai, Maharashtra


Created : 2025-12-19


Job Type : Full Time


Job Description

What will you do?- Plays the role of key client contact, builds trust with clients as their focal point for omnichannel campaign execution - Collaborates and aligns to brand campaign objectives and result areas - Maintains campaign blueprint. Helps Country and Brand teams with campaign design through data-driven customer insights. Maintains a deep understanding of available data and campaign analytics (both internal and external). - Defines test plans, collaborates with teams to monitor performance - Overall responsibility for delivering a seamless Omni-channel experience for the brands. - Ensures that processes are effectively administered. Establish, maintain, manage all deadlines, dependencies, and deliverables across all internal production, platform vendors, client teams. - Proactively manage changes in project scope, identify potential integration risks, and devise contingency plans. - Serve as a primary point of contact for Brand and Country teams’, managing effective communication across teams. - Keeps track of timelines to ensure project deadlines are met.What will you need?Must have skills- 10+ years of campaign execution experience in pharmaceutical/healthcare marketing. - Hands on experience in Salesforce marketing cloud (SFMC) for user journeys. - Experience with analytics, and customer segment targeting, and tactics is desirable. - Strong knowledge of digital marketing in the pharma space, and insight into digital marketing in the medical community as well as outside the industry. - Experience analyzing customer metrics, drawing insights, and proposing appropriate action. - Understanding of digital and omnichannel marketing channels in pharma. - Data driven mindset with 4-6 years of work experience doing quantitative analysis at the digital campaign, customer, channel, and content level. Previous Pharma experience is required. - Ability to manage multiple project timelines with critical deadlines and interdependencies.Good to have skills- Evaluate and analyze Omnichannel program execution quality vs. industry standards and benchmarks in the digital space and stay apprised on emerging trends and key learnings. - Develop key project customer experience metrics and key performance indicators for executive level reporting, monitor, analyze, and report ROI of customer engagement initiatives.