About the RoleWe are seeking an experienced and dynamic Director – Admissions & Marketing to lead student recruitment, branding, and outreach initiatives. The ideal candidate will be a strategic thinker with strong leadership skills, deep understanding of the education market, and proven expertise in driving admissions growth.Key ResponsibilitiesStrategic Leadership- Develop and implement comprehensive admissions and marketing strategies to achieve annual enrollment targets. - Conduct market research to identify trends, competitor insights, and growth opportunities.Admissions Management- Oversee the complete admissions funnel—from lead generation to onboarding. - Drive process optimization, quality counseling, and high conversion rates. - Implement CRM systems to track inquiry management and performance metrics.Marketing & Brand Building- Plan and execute integrated marketing campaigns across digital, social, print, and offline channels. - Strengthen brand visibility through content creation, public relations, and digital engagement. - Manage website and SEO/SEM strategy for improved outreach and lead flow.Outreach & Partnerships- Build and maintain partnerships with schools, colleges, corporates, and coaching institutes. - Lead participation in education fairs, seminars, webinars, and other outreach events. - Work closely with alumni and faculty for promotional initiatives.Team Leadership- Lead, motivate, and mentor admissions, marketing, and counseling teams. - Set KPIs and conduct regular performance reviews to enhance team productivity.Data-Driven Insights- Track and analyze key metrics: leads, conversions, campaign ROI, and enrollment numbers. - Present regular reports and insights to senior management for decision-making.Budget & Vendor Management- Plan and manage the annual marketing and admissions budget. - Oversee relationships with agencies, digital partners, and event vendors.Compliance & Governance- Ensure adherence to ethical recruitment practices and regulatory requirements. - Maintain accurate records, reports, and documentation.
Job Title
Director - Marketing & Admissions with International School