Job Title

Hiring: Marketing GeneralistLocation: Pune (Work from Office)Experience: 6–18 MonthsFull-Time |Immediate Joiners PreferredFrido is looking for Marketing Generalist (Junior role)We are looking for a proactive and creative Marketing Generalist to join our team in Pune. The ideal candidate will have hands-on experience in performance marketing, experiential marketing, and offline events, along with a data-driven mindset to support paid marketing and lead-generation initiatives. This is a hands-on role for someone who loves bringing marketing ideas to life — from offline events to paid media campaigns.What You’ll Do:- Support paid marketing campaigns (Meta, Google, etc.) by managing creative requirements and performance tracking.- Plan and execute offline marketing initiatives — exhibitions, events & partnerships.- Assist in data building, lead generation, and audience segmentation.- Manage on-ground marketing collaterals, sampling, and visual merchandising.- Track and report KPIs across offline and online initiatives.- Collaborate cross-functionally with brand, design, and growth teams to ensure campaign alignment.- Contribute fresh, creative ideas for engagement and brand storytelling.What We’re Looking For:- 6 to 18 months of experience in performance marketing, offline/experiential marketing, or campaign management.- Excellent organizational and coordination skills.- Working knowledge of Meta Ads & Google Ads (Mandatory)- Strong with Excel / Google Sheets for data tracking and reporting.- Great communication skills and a bias for action.- Experience in international marketing or cross-border campaigns is a plus.- A creative thinker with a go-getter attitude.share your resume at saurabh.k@ with subject line "Marketing Generalist" along with current and expected CTC.