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Role Overview:We are seeking a hands-on Social Media Manager to lead and execute ALLEN’s social media strategy across platforms. This role requires creativity, data-driven thinking, and a strong link between social engagement and business outcomes. You will be the driving force behind channel growth, content excellence, and community engagement.Key Responsibilities:- Platform Leadership - Manage ALLEN’s presence across Instagram, Facebook, YouTube and Telegram. - Ensure consistent brand voice and high-quality content across all channels. - Content & Campaign Execution - Plan and publish platform-specific content (posts, reels, videos, stories). - Collaborate with design and production teams for visual storytelling. - Growth & Engagement - Drive follower growth, engagement rates, and community building. - Business Impact - Align social media activities with enrolment goals and lead generation. - Work closely with performance marketing team to optimize campaigns. - Education Sector Focus - Create content that resonates with students, parents, and educators. - Highlight academic success stories, mentorship, and future readiness. - Analytics & Reporting - Track KPIs: engagement, CTR, conversions. - Share weekly and monthly reports with actionable insights.Must-Have Skills & Experience- 5+ years in social media marketing with proven success in channel growth. - Strong understanding of education sector audience and tier 2/3 city dynamics. - Proficiency in analytics tools (Meta Business Suite, Google Analytics). - Excellent communication and team coordination skills.