Job Title

Requirement: 8–12 years of progressive SEO leadership experience, preferably in high-growth B2B or global digital-first organizations. Exceptional candidates below this range with a vision-first approach to SEO are also welcome. Qualifications & Skill Sets Proven ability to lead strategic SEO transformation in the evolving digital landscape Exposure to AI-driven search experiences (SGE, Perplexity, ChatGPT, Gemini) and how they impact traditional SEO funnels Experience in content governance, especially in regulated industries or complex B2B domains Thought Leadership on the future of search and content discoverability Cross-functional orchestration across marketing, product, and tech Narrative thinking with the ability to connect SEO insights to business outcomes Data fluency in translating insights into decisions, not just dashboards Demonstrated success in engaging cross-functional stakeholders and leadership with SEO insights and outcomes Strong focus on Vision + Execution: from experimentation to creation Key Responsibilities Reframe the Relevance of SEO Challenge the status quo and the relevancy of traditional SEO Build and communicate a modern SEO narrative that aligns with changing search behaviour, generative engines, and evolving user intent Define SEO’s evolving role in brand discoverability, authority building, and long-term organic growth Audit, Identify & Bridge SEO Gaps Conduct a strategic audit of current SEO practices—not just for technical accuracy but for business alignment Identify gaps in approach, content strategy, and performance mindset Align SEO goals with brand, product, and demand generation objectives Lead the Future of SEO Develop and implement strategies for GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), Voice Search, and Local SEO Build Freyr’s visibility in emerging platforms like Google SGE, ChatGPT, Perplexity and the likes Ensure our content and metadata are optimized not just for keywords—but for intent, context, and future-facing queries Shape the Content Strategy Lead a shift from volume-based content to value-led, trustworthy, expert-led content Build a content framework that prioritizes EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) Guide the team to produce search-worthy, link-worthy, and AI-referenced content that builds domain authority Influence & Integrate Collaborate closely with marketing, content, product, and technology teams to embed SEO thinking into the DNA of all digital initiatives Build a culture of curiosity, measurement, and continuous experimentation Lead and mentor the SEO team, scaling capability across the organization