Job Title

About RINGS & I RINGS & I is India’s first designer diamond ring studio, offering personalized, made- to-order diamond rings through a truly omnichannel, tech-enabled experience. With 1000+ designs across 16 styles, we empower clients to choose their ring, their style, and their budget — all backed by trust, transparency, and celebration. Position YouTube Content Creator – Borivali, Mumbai Location Full-Time, on-site (Borivali, Mumbai) Experience 1–3 years Key Requirement: Must have organically built and scaled a YouTube channel (0 to 10K+ subscribers) through content strategy, SEO, and consistent video output. Timings 11:00 am to 9:00 pm | Weekly off on one of the week days. Job Overview RINGS & I is looking for a full-time, in-studio YouTube Content Creator to build and grow our YouTube presence. From educational videos and behind-the-scenes shoots to customer stories and styling guides, your videos will inspire India's new generation of diamond ring buyers. This is a storytelling-first role where visual creativity meets marketing strategy. Key Responsibilities Long-form & Short-form Video Creation (8–10/month) · Plan, shoot, and edit engaging videos (8–15 minutes) that showcase our products, studio stories, client journeys, and design processes. · Create Shorts (YouTube’s vertical video format) to boost discoverability. · Use editing tools like Premiere Pro, Final Cut Pro, CapCut, or VN. Hook-Led Storytelling · Craft strong openings and video structures that drive watch time and retention. · Write compelling video titles and thumbnails to improve CTR. · Integrate hooks, CTAs, and emotional beats for higher engagement. YouTube SEO & Optimization · Research relevant keywords, trends, and tags to optimize visibility. · Write accurate, searchable descriptions and use effective hashtags. · Monitor performance analytics and tweak content strategy accordingly. Content Calendar Management · Align YouTube publishing schedule with marketing plans, launches, and seasonal campaigns · Collaborate with in-store teams to capture real moments (client testimonials, jewellery selection process, customizations, etc.) Must-Have Skills · P roven experience organically growing a YouTube channel (0 to 10K+ subscribers) · Strong video editing and storytelling ability · Deep understanding of YouTube algorithm, SEO, and content strategy · Excellent communication in English (and Hindi/Marathi for local flavor) · Creativity in turning everyday brand moments into binge-worthy content Good-to-Have (Bonus) · Prior experience in luxury, fashion, jewellery, or lifestyle content · Familiarity with diamond/jewellery terminology · Ability to guide clients for on-camera testimonials or user-style clips · Thumbnail design and basic motion graphics knowledge Monthly Content Output Content Type Volume Long Form Videos - 8-10/month YouTube Shorts - 8-12/month Comments/Engagement - Ongoing Performance Review - Weekly Qualifications Must Possess a Bachelor’s Degree